Introduction to services marketing -- Technology and its use in service marketing -- The management

process -- Computer audit : the basics -- Computer audit : new technology -- Revenue and receipts cycle

evidence -- Engagement and planning activities -- Auditing in an information technology environment

claim, gives them the ability to solve business problems using marketing research. New technology will

-- Chapter 9: Managing change -- culture, innovation and technology -- Chapter 10: Managing diversity

significant impact on our physical environment. Technology and the ever-growing acceptance and use of social

-- Transportation technology and systems -- Costing and pricing for transportation -- Motor carriers -- Railroads

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

-- Digital exclusion -- Encouraging litigiousness -- A jurisprudential miscellany -- Public sector technology

Part I Consumers, marketers, and technology -- Part II The consumer as an individual -- Part III

the Gardens of Technology -- Consumers as Individuals (The Psychological Issues) : -- Drive

challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner