and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in

Part 1. Measurement. 1. Introduction to financial management -- 2. Financial statements -- 3. Ratio

research design -- Qualitative and quantitative measurement -- Qualitative and quantitative sampling

-- Learning about Measurement in the Foundation Phase -- Data Handling in the Foundation Phase -- Assessment

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

overview -- Basic measurement and scaling concepts -- Reliability: Basic concepts and measures -- Validity

experimentation -- Measurement and questionnaire design -- Designing the sample plan -- Conducting the

control -- Measurement of marketing strategies and processes.

-- Section 2: Identifying a useful methodology and methods -- 6. Measurement - Melody Mentz and Anja Botha

measurement -- Part 4: Specialist areas in corporate communication. Media relations -- Internal communication

modern tone (ie exposure measurement and film and filters with some more dynamic photo illustrations); a

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.