KMPL: Public relations

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

damages -- Legal and public policy considerations that have justified the statutory development of the law

and experiences, and public relations -- Managing digital communications: online, social media, and

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

-- Human resources -- Municipal associations and related institutions -- Public relations and information

-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion