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1. 
Cover image for Corporate communication : a guide to theory and practice
Corporate communication : a guide to theory and practice
by 
Cornelissen, Joep.
Format: 
Books
Publication Date 
2011
Excerpt: 
communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and
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2. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
communication at work -- Consumer response -- IMC planning -- Creative message strategies -- Message execution
Available: Copies:
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Brevis, Tersia, 1967-
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Cornelissen, Joep, author.
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Vrba, M. J.
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Addaney, Michael, editor.
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Adesina, Jimi O.
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Business communication.
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Communication in management.
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Management -- South Africa.
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South Africa.
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Communication dans les organisations.
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