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25. 
Cover image for The new brand spirit : how communicating sustainability builds brands, reputations and profits
by 
Conrad, Christian A., 1966-
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire
Available: Copies:
26. 
Cover image for Business cases
by 
Rudansky-Kloppers, Sharon.
Format: 
Books
Publication Date 
2012
Excerpt: 
: purchasing function -- 10. International Business Machines Corporation (IBM) -- 11. South Africa's global
Available: Copies:
27. 
Cover image for Computers and creativity
by 
Plotkin, Robert, 1971-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Word Processors: A Different Approach to Writing -- IBM Magnetic Tape/Selectric Typewriter, the First
Available: Copies:
28. 
Cover image for Social research methods
by 
Bryman, Alan.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using IBM
Available: Copies:
29. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B
Available: Copies:
30. 
Cover image for The new edge in knowledge : how knowledge management is changing the way we do business
by 
O'Dell, Carla S., 1950-
Format: 
Books
Publication Date 
2011
Excerpt: 
? -- Appendix. Case studies : ConocoPhillips ; Fluor ; IBM ; MITRE.
Available: Copies:
31. 
Cover image for Cloud computing explained
by 
Rhoton, John.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Hyperic -- IBM -- Intuit -- Joyent -- Layered tech -- LongJump -- Microsoft -- Mozy -- NetApp -- NetSuite
Available: Copies:
32. 
Cover image for The frontiers of management : [where tomorrow's decisions are being shaped today]
by 
Drucker, Peter F. (Peter Ferdinand), 1909-2005.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- IBM's Watson : vision for tomorrow -- The lessons of the bell breakup -- Social needs and business
Available: Copies:
33. 
Cover image for Social networking for business : choosing the right tools and resources to fit your needs
by 
Shah, Rawn.
Format: 
Books
Publication Date 
2010
Excerpt: 
communities at IBM and participating in social networking on the Internet. Drawing on multiple real
Available: Copies:
34. 
Cover image for Brand Avatar : translating virtual world branding into real world success
by 
De Mesa, Alycia.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- New challenges -- Virtual world standards (the case of IBM) -- Intellectual property theft -- Digital
Available: Copies:
35. 
Cover image for Open business models : how to thrive in the new innovation landscape
by 
Chesbrough, Henry William.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Getting from here to there : how Air products, P&G, and IBM have done it.
Available: Copies:
36. 
Cover image for The wizard and the warrior : leading with passion and power
by 
Bolman, Lee G.
Format: 
Books
Publication Date 
2006
Excerpt: 
: the ninja and the samurai -- 16. Learning to lead : the genesis and rebirth of IBM -- 17. Leading with
Available: Copies:
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