practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire

: purchasing function -- 10. International Business Machines Corporation (IBM) -- 11. South Africa's global

-- Word Processors: A Different Approach to Writing -- IBM Magnetic Tape/Selectric Typewriter, the First

-- Content analysis -- Secondary analysis and official statistics -- Quantitative data analysis -- Using IBM

B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B

? -- Appendix. Case studies : ConocoPhillips ; Fluor ; IBM ; MITRE.

-- Hyperic -- IBM -- Intuit -- Joyent -- Layered tech -- LongJump -- Microsoft -- Mozy -- NetApp -- NetSuite

-- IBM's Watson : vision for tomorrow -- The lessons of the bell breakup -- Social needs and business

communities at IBM and participating in social networking on the Internet. Drawing on multiple real

-- New challenges -- Virtual world standards (the case of IBM) -- Intellectual property theft -- Digital

-- Getting from here to there : how Air products, P&G, and IBM have done it.

: the ninja and the samurai -- 16. Learning to lead : the genesis and rebirth of IBM -- 17. Leading with