A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Shopper marketing in South Africa

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context