Digital design UX

New wave typography

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

How corporate social responsibility can contribute to Vanderbijlpark Works image

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Are international fashion retailers taking aim at Mr Price based brand equity?

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

The effect of organisational culture and structure on creativity within the advertising industry