Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

The effects of heritage, memory, and identity in brand South Africa

Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes

Age of attraction : the discourse surrounding paedophilia in the Internet age

The impact world trends have on the colours we consume

Heterotopic spaces in Johannesburg : a spatial exploration of the city and consumerism

Grassroot gumption : an exploration of branding insights gained from the social sector

Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

Putting the Orlando back into Pirates

Has the cork become a Kroc?

A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand

Investigating branding to a non-professional sporting environment, specifically pertaining to golf