. Preparation for relationship selling. 4. The psychology of selling : why people buy ; 5. Communication for

Effective business communication in organisations : preparing messages that communicate / Fielding

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

administrative support function -- The basics of communication -- Written communication -- Electronic

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

Citizen voices : performing public participation in science and environment communication /

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

The IABC handbook of organizational communication : a guide to internal communication, public

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Professional communication for business : fresh perspectives / Du Plessis, Neeltje.

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus