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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and
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2. 
Cover image for Strategic thinking in tactical times
by 
DiVanna, Joseph A.
Format: 
Books
Publication Date 
2004
Excerpt: 
the topics of strategy development and execution in this new business climate into three intermixed
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3. 
Cover image for Management of information technology
by 
Frenzel, Carroll W.
Format: 
Books
Publication Date 
2004
Excerpt: 
applications portfolios -- Managing application development -- Development and acquisition alternatives
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4. 
Cover image for Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2003
Excerpt: 
central pivot -- 7. The role of design in brand development -- 8. The role of advertising and the Internet
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