Search Results for Long, A. A.

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25.

General principles of insurance law

Reinecke, M. F. B.

Format:

Books

Publication Date

2002

Excerpt:

insurance: insurable interest -- Essentials of a contract of insurance -- Formation of an insurance contract

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26.

Positioning : the battle for your mind

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html

Format:

Books

Publication Date

2001

Excerpt:

-- Positioning a Service: Mailgram -- Positioning a Long Island Bank -- Positioning a New Jersey Bank

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27.

Campaign strategies and message design : a practitioner's guide from start to finish

Moffitt, Mary Anne, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

Campaign strategies and message design : a practitioner's guide from start to finish / Moffitt

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28.

Strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Format:

Regular print

Publication Date

1997

Excerpt:

Strategic brand management : creating and sustaining brand equity long term / Kapferer, Jean-Noël.

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29.

The art of manipulating fabric

Wolff, Colette.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/96032201-d.html

Format:

Books

Publication Date

1996

Excerpt:

how to achieve a tremendous range of three-dimensional fabric effects. This is not a book of

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