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1. 
Cover image for Introduction to global business : understanding the international environment and global business functions
by 
Gaspar, Julian E., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Introduction to global business : understanding the international environment and global business
Available: Copies:
2. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
3. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary
Available: Copies:
4. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition
Available: Copies:
5. 
Cover image for Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Understand business-to-consumer markets -- Understand business-to-business markets -- Segmentation, target
Available: Copies:
6. 
Cover image for The complete business process handbook : body of knowledge from process modeling to bpm. Volume I
by 
Rosing, Mark von.
Format: 
Books
Publication Date 
2015
Excerpt: 
The complete business process handbook : body of knowledge from process modeling to bpm. Volume I /
Available: Copies:
by 
David, Fred R.
Format: 
Books
Publication Date 
2015
Excerpt: 
Business planning.
Available: Copies:
8. 
Cover image for BABOK : a guide to the business analysis body of knowledge
by 
International Institute of Business Analysis, issuing body.
Format: 
Books
Publication Date 
2015
Excerpt: 
BABOK : a guide to the business analysis body of knowledge / International Institute of Business
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by 
Luthans, Fred.
Format: 
Books
Publication Date 
2015
Excerpt: 
International management : culture, strategy, and behavior / Luthans, Fred.
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10. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Markets and Business Buyer Behavior -- Part III. Designing a Customer-Driven Strategy and Mix -- 7
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11. 
Cover image for Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2014
Excerpt: 
markets of CRM -- Internal marketing -- One-to-one marketing and mass customisation -- Business-to-business
Available: Copies:
12. 
Cover image for International business : the challenges of globalization
by 
Wild, John J.
Format: 
Books
Publication Date 
2014
Excerpt: 
International business : the challenges of globalization / Wild, John J.
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