The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

Kasinomics : African informal economies and the people who inhabit them

The use of gamification as a marketing communication tool to engage with South African millenials

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Contemporary retail and marketing case studies