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1. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
mobile -- Managing personal communications: direct and database marketing and personal selling
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2. 
Cover image for International relations theories : discipline and diversity
by 
Dunne, Timothy, 1965- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
"Bringing together the most influential scholars in the field, the fourth edition of this best-selling
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by 
Binnekade, C. S., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
ownership of subsidiaries through buying or selling shares -- Changes resulting from the issue of additional
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4. 
Cover image for Discover your true north
by 
George, Bill (William W.)
Format: 
Books
Publication Date 
2015
Excerpt: 
North is the best-selling leadership classic that enables you to become an authentic leader by
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5. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public
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6. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
; Personal selling -- Careers in fashion marketing : Professional skills ; Career choices ; Work placements
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7. 
Cover image for Metric pattern cutting for women's wear
by 
Aldrich, Winifred, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
software offered by CAD suppliers This best-selling textbook still remains the essential purchase for
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8. 
Cover image for Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling
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9. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
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10. 
Cover image for Data and computer communications
by 
Stallings, William.
Format: 
Books
Publication Date 
2014
Excerpt: 
networking products. With a focus on the most current technology and a convenient modular format, this best-selling
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11. 
Cover image for Logic and contemporary rhetoric : the use of reason in everyday life
by 
Cavender, Nancy.
Format: 
Books
Publication Date 
2014
Excerpt: 
persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing
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12. 
Cover image for Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
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