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1. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
Available: Copies:
2. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
3. 
Cover image for Business cases
by 
Rudansky-Kloppers, Sharon, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
: the airline industry -- 4. Corporate social responsibility : South African Breweries -- 5. General
Available: Copies:
4. 
Cover image for Early childhood curriculum for all learners : integrating play and literacy activities
by 
Selmi, Ann M., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
mathematics centers -- Integrating play activities in the social studies and book centers -- Integrating play
Available: Copies:
5. 
Cover image for Contemporary management principles
by 
Brevis, Tersia, 1967-
Format: 
Books
Publication Date 
2014
Excerpt: 
responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning
Available: Copies:
6. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility
Available: Copies:
7. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
8. 
Cover image for Tourism : a modern synthesis
by 
Page, Stephen, 1963- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
; Marketing tourism destinations -- IV. The impact of tourism. Economic impacts ; Social and cultural impacts
Available: Copies:
9. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications
Available: Copies:
10. 
Cover image for Fundamentals of social research methods : an African perspective
by 
Bless, Claire.
Format: 
Books
Publication Date 
2013
Excerpt: 
Fundamentals of social research methods : an African perspective / Bless, Claire.
Available: Copies:
11. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective
Available: Copies:
12. 
Cover image for Literature for young children : supporting emergent literacy, ages 0-8
by 
Giorgis, Cyndi.
Format: 
Books
Publication Date 
2013
Excerpt: 
children's social and moral development -- Supporting children's aesthetic and creative development.
Available: Copies:
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