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25.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001

Available: Copies:

26.

Cover image for Interpretive description

Interpretive description

by

Thorne, Sally E. (Sally Elizabeth), 1951-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016679799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016679799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

27.

Cover image for Graphic design : the new basics

Graphic design : the new basics

by

Lupton, Ellen.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0725/2007033805.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016324999&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016324999&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Cover http://swbplus.bsz-bw.de/bsz28052417xcov.htm

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0725/2007033805.html">http://catdir

Available: Copies:

28.

Cover image for The craft of research

The craft of research

by

Booth, Wayne C.

ebrary http://site.ebrary.com/id/10288700
Table of contents http://catdir.loc.gov/catdir/toc/ecip082/2007042761.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017038462&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz279301154inh.htm
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017038462etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017038462&line_number=0001

Available: Copies:

29.

Cover image for Indie publishing : how to design and produce your own book

Indie publishing : how to design and produce your own book

by

Lupton, Ellen.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008017325.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016702344&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016702344&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008017325.html">http://catdir

Available: Copies:

30.

Cover image for Corporate responsibility : a critical introduction

Corporate responsibility : a critical introduction

by

Blowfield, Mick.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0910/2007050160-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016213973&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0907/2007050160-d.html

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

31.

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

by

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001

Available: Copies:

32.

Cover image for The French romantics : literature and the visual arts, 1800-1840

The French romantics : literature and the visual arts, 1800-1840

by

Wakefield, David (David F.)

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016506453&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://tocs.kubikat.org/rco/b00/332/b00332078m-toc.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016506453&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz270600590inh.htm

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

33.

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

by

Ulrich, David, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html">http://catdir

Available: Copies:

34.

Cover image for Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy

Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy

by

Acuff, Jerry, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006036783.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016972314&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006036783-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006036783-d.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

35.

Cover image for Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

by

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

Services marketing : people, technology, strategy / Lovelock, Christopher H.

Available: Copies:

36.

Cover image for Online marketing : a customer-led approach

Online marketing : a customer-led approach

by

Gay, Richard.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001

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Keller, Kevin Lane, 1956-

(3)

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(2)

(2)

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(1)

Acuff, Jerry, 1949-

(1)

American Institute of Graphic Arts.

(1)

(1)

(1)

Askew, Kelly Michelle.

(1)

Ayittey, George B. N., 1945-

(1)

Bedbury, Scott.

(1)

Bhaskaran, Lakshmi.

(1)

Blanchard, Olivier (Olivier J.)

(1)

(1)

Blowfield, Mick.

(1)

Bolton, Richard, 1956-

(1)

(1)

Booth, Wayne C.

(1)

(1)

Bruce, Duncan, 1951-

(1)

Butler, Judith, 1956-

(1)

Charlesworth, Alan, 1956-

(1)

(1)

Cohen, Allan R.

(1)

Cohen, Marshal.

(1)

Colomb, Gregory G.

(1)

Cooper, Chris, 1952-

(1)

Daft, Richard L.

(1)

Daft, Richard L. Leadership.

(1)

Dahlén, Micael.

(1)

Davies, Gary, 1946-

(1)

Davis, John, 1960 February 17-

(1)

Davis, Lloyd, 1959-2005.

(1)

Daymond, M. J. (Margaret J.)

(1)

Denzin, Norman K.

(1)

Devereux, Stephen, 1959-

(1)

Edgar, David (David A.)

(1)

Elkington, John, 1949-

(1)

Elliott, Richard.

(1)

Erwin, Steve, 1959-

(1)

(1)

(1)

Fairer-Wessels, Felicite.

(1)

Fenichell, Stephen.

(1)

Fink, Stephen L.

(1)

(1)

Georgson, Mats.

(1)

(1)

Grant, John, 1964-

(1)

Grant, Kevin, 1968-

(1)

(1)

Hanson, Ward A.

(1)

Harcourt, Wendy, 1959-

(1)

Hartigan, Pamela.

(1)

Harvey, David, 1945-

(1)

Hatch, Mary Jo.

(1)

Heller, Robert, 1932-2012.

(1)

Heller, Steven.

(1)

(1)

Holt, Douglas B.

(1)

(1)

Horton, Brian. Associated Press photo-journalism stylebook.

(1)

(1)

Hunt, Terry, 1955-

(1)

Ilibagiza, Immaculée.

(1)

Institute of Development Studies (Brighton, England)

(1)

Irwin, Alan, 1955-

(1)

Johansson, Johny K.

(1)

Kabir, Nasreen Munni.

(1)

Kanuk, Leslie Lazar.

(1)

Kegley, Charles W.

(1)

Kelley, Tom, 1955-

(1)

Kibel, Maurice A.

(1)

Krug, Steve, author.

(1)

Krugman, Paul R.

(1)

Kunzru, Hari, 1969-

(1)

(1)

Lange, Fredrik.

(1)

Levy, Frank, 1941-

(1)

Lincoln, Yvonna S.

(1)

Littman, Jonathan, 1958-

(1)

Lovelock, Christopher H.

(1)

Lubbe, Berendien.

(1)

Maryland Institute, College of Art.

(1)

Maxwell, Simon.

(1)

McCandless, David.

(1)

Meggs, Philip B.

(1)

Meggs, Philip B. History of graphic design.

(1)

Mitchell, Claudia.

(1)

Moletsane, Relebohile.

(1)

Montfort, Nick.

(1)

(1)

Mules, Warwick.

(1)

Murnane, Richard J.

(1)

(1)

Neumeier, Marty.

(1)

Norman, Donald A.

(1)

Nyamnjoh, Francis B., 1961-

(1)

(1)

(1)

(1)

Peters, Robert L. (Robert Lloyd), 1954-

(1)

Phillips, Jennifer C., 1960-

(1)

Phillips, Tim, 1967-

(1)

Pithouse, Kathleen.

(1)

(1)

Prahalad, C. K.

(1)

Prettejohn, Elizabeth.

(1)

Purvis, Alston W., 1943-

(1)

Resnick, Bruce G.

(1)

Reynolds, George Walter, 1944-

(1)

(1)

Rose, Gillian, 1962-

(1)

Ross, Catherine, 1953-

(1)

(1)

Rossouw, Deon. Business ethics.

(1)

Rwigema, Henry.

(1)

Schiffman, Leon G.

(1)

Schultz, Majken.

(1)

Shannon, Joshua, 1972-

(1)

Slife, Brent D.

(1)

Smallwood, W. Norman.

(1)

Smith, Aaron, 1972-

(1)

Smith, Stephen C., 1955-

(1)

Smith, Terry, 1955-

(1)

Stair, Ralph M.

(1)

Strunk, William, 1869-1946.

(1)

Talarico, Lita.

(1)

Tapscott, Don, 1947-

(1)

Thorne, Sally E. (Sally Elizabeth), 1951-

(1)

Thwaites, Tony.

(1)

Thwaites, Tony. Tools for cultural studies.

(1)

Todaro, Michael P.

(1)

Ulrich, David, 1953-

(1)

Venter, Robert.

(1)

Wagstaff, L. A. (Lucy A)

(1)

Wakefield, David (David F.)

(1)

Wardrip-Fruin, Noah.

(1)

Webster, Allen.

(1)

(1)

Wedd, Kit. Creative quarters.

(1)

Westerbeek, Hans.

(1)

Wheeler, Alina.

(1)

White, E. B. (Elwyn Brooks), 1899-1985.

(1)

Wilk, Richard R.

(1)

Williams, Anthony D., 1974-

(1)

Williams, Joseph M.

(1)

Williams, Richard N., 1950-

(1)

Williams, Robin, 1953- author.

(1)

(1)

Wisenblit, Joseph.

(1)

Wittkopf, Eugene R., 1943-

(1)

(1)

Zittrain, Jonathan (Jonathan L.), 1969-

(1)

Format

(91)

Electronic Resources

(2)

(1)

Item Category 1

Material Type

Language

(94)

Library

Publication Date

Subject

(11)

Branding (Marketing)

(9)

Brand name products -- Management.

(4)

Brand name products.

(4)

Consumer behavior.

(4)

Corporate image.

(4)

(4)

Marketing -- Management.

(4)

(3)

(3)

Aufsatzsammlung.

(3)

Creative ability in business.

(3)

Economic history.

(3)

Economic policy.

(3)

Handbooks and manuals.

(3)

(3)

(3)

(3)

(3)

Strategisch management.

(3)

Strategisches Management.

(3)

Verbraucherverhalten.

(3)

Africa -- Economic conditions -- 1960-

(2)

Africa -- Economic policy.

(2)

(2)

(2)

Beeldende kunsten.

(2)

Brand name products -- Planning.

(2)

Business names.

(2)

Communication in marketing.

(2)

Compétitivité.

(2)

Customer relations.

(2)

Decision making.

(2)

(2)

Developing countries.

(2)

Economic development.

(2)

(2)

Entrepreneurship.

(2)

(2)

(2)

(2)

Graphic design (Typography)

(2)

Internet marketing.

(2)

(2)

(2)

Management information systems.

(2)

Politics and government

(2)

Sociale aspecten.

(2)

Strategic planning.

(2)

Südafrika (Staat)

(2)

(2)

Visual communication.

(2)

Wirtschaftsentwicklung.

(2)

(2)

Advertisers -- Attitudes.

(1)

Advertising -- Brand name products.

(1)

Advertising -- Management.

(1)

(1)

Africa -- Economic integration.

(1)

Africa -- Foreign economic relations.

(1)

Africa -- Politics and government -- 1960-

(1)

Africa, Southern -- History -- Sources.

(1)

Africa, Southern -- Literary collections.

(1)

Africa, Southern.

(1)

Africa, Sub-Saharan.

(1)

Afrique -- Conditions économiques -- 1960-

(1)

Afrique -- Politique et gouvernement -- 1960-

(1)

Afrique -- Politique économique.

(1)

Afrique subsaharienne.

(1)

(1)

Anglistikstudium.

(1)

Arbeids- en organisatiepsychologie.

(1)

(1)

Art -- Dictionaries.

(1)

Art -- Dictionnaires anglais.

(1)

Art -- Philosophie.

(1)

Art -- Philosophy.

(1)

Art and literature -- France -- History -- 19th century.

(1)

Art and literature.

(1)

Art and society -- New York (State) -- New York -- History -- 20th century.

(1)

Art in literature.

(1)

Art, American -- New York (State) -- New York -- 20th century.

(1)

(1)

Artes gráficas.

(1)

(1)

Artistes -- Angleterre -- Londres.

(1)

Artistes -- Biographies -- Dictionnaires anglais.

(1)

Artistes -- Londres (GB) -- Histoire.

(1)

Artists -- Biography -- Dictionaries.

(1)

Artists -- England -- London.

(1)

Asistencia económica -- Países en desarrollo.

(1)

Aspects psychologiques.

(1)

Aspects socio-économiques.

(1)

Audiovisual Aids.

(1)

(1)

Automation -- Economic aspects.

(1)

(1)

Benutzerorientierung.

(1)

Besluitvorming.

(1)

Beziehungsmanagement.

(1)

Bildpublizistik.

(1)

Biography -- Dictionaries.

(1)

Boktryckeriteknik.

(1)

(1)

Book design -- Handbooks, manuals, etc.

(1)

Book design -- History.

(1)

(1)

Book industries and trade -- Handbooks, manuals, etc.

(1)

Book industries and trade.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Europe -- Management.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- Valuation -- Management.

(1)

Buchherstellung.

(1)

Business ethics -- Africa.

(1)

Business ethics.

(1)

Business networks.

(1)

(1)

Catholics -- Rwanda -- Biography.

(1)

(1)

Catholiques -- Rwanda -- Biographies.

(1)

(1)

Chateaubriand, François-René de, 1768-1848.

(1)

Child Health Services.

(1)

Child health services -- Africa, Southern -- Handbooks, manuals, etc.

(1)

Child health services -- South Africa -- Handbooks, manuals, etc.

(1)

(1)

Children -- Diseases -- Africa, Southern -- Handbooks, manuals, etc.

(1)

Children -- Diseases -- South Africa -- Handbooks, manuals, etc.

(1)

Children -- Diseases.

(1)

Ciencias sociales -- Investigación -- Metodología.

(1)

Commerce -- organization & administration.

(1)

Commercial photography.

(1)

Commercial statistics.

(1)

Commerciële organisatie.

(1)

(1)

Communication in management.

(1)

Communication in politics -- Africa.

(1)

Communication in politics.

(1)

Communication politique -- Afrique.

(1)

(1)

Comportement du consommateur.

(1)

Comportement social.

(1)

Comportement économique.

(1)

(1)

Computers -- Social aspects.

(1)

Computers and civilization.

(1)

(1)

(1)

Consommateurs -- Comportement.

(1)

Consumer behaviour.

(1)

Consumer research.

(1)

(1)

Corporate Social Responsibility

(1)

Corporate culture.

(1)

Corporate identity.

(1)

Corporate responsibility.

(1)

Corporations -- Public relations.

(1)

Creative ability in business -- Case studies.

(1)

Critical pedagogy Congresses

(1)

Critical pedagogy.

(1)

Créativité dans les affaires - Cas, Études de.

(1)

Culture -- Study and teaching.

(1)

Culturele aspecten.

(1)

Customer loyalty programs -- Case studies.

(1)

Customer services -- Marketing.

(1)

(1)

(1)

Datensicherung.

(1)

Democracy -- Africa.

(1)

(1)

(1)

Design -- Psychological aspects.

(1)

Developing countries -- Economic conditions.

(1)

Developing countries -- Economic policy.

(1)

(1)

Dictionnaire (Descripteur de forme)

(1)

Dienstensector.

(1)

(1)

Druckwerk -- Gebrauchsgraphik.

(1)

Démocratie -- Afrique.

(1)

(1)

Economic assistance -- Developing countries.

(1)

Economic assistance.

(1)

Economic development -- Africa.

(1)

Economic development -- Developing countries.

(1)

Economics -- Psychological aspects.

(1)

Economics -- Statistical methods.

(1)

Economische politiek.

(1)

Economische situatie.

(1)

Education -- Biographical methods -- Case studies.

(1)

Education -- Biographical methods.

(1)

Education -- Research -- Methodology.

(1)

Education -- Research.

(1)

Education -- South Africa.

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Education -- Study and teaching -- South Africa.

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Education Biographical methods Case studies Congresses

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Educational change -- South Africa.

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