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1. 
Cover image for How industries evolve : principles for achieving and sustaining superior performance
by 
McGahan, Anita M. (Anita Marie)
Format: 
Books
Publication Date 
2004
Excerpt: 
to the rules of change within an industry -- Creating a business-unit strategy that exploits the
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3. 
Cover image for The business of brands
by 
Miller, Jon, 1971-
Format: 
Books
Publication Date 
2004
Excerpt: 
The business of brands / Miller, Jon, 1971-
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4. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
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5. 
Cover image for Modern systems analysis and design
by 
Hoffer, Jeffrey A.
Format: 
Books
Publication Date 
2002
Excerpt: 
Requirements: Conceptual Data Modeling -- Selecting the Best Alternative Design Strategy -- Design -- Designing
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by 
Aaker, David A.
Format: 
Books
Publication Date 
2001
Excerpt: 
Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy
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by 
Coughlan, Anne T.
Format: 
Books
Publication Date 
2001
Excerpt: 
distribution are a critical element of business strategy." "The ideas in this book apply to any channel for any
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9. 
Cover image for Cracking creativity : the secrets of creative genius
by 
Michalko, Michael, 1940-
Format: 
Books
Publication Date 
2001 1998
Excerpt: 
-thinking strategy, showing how it has worked for creative geniuses and providing exercises that allow you to put it
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10. 
Cover image for Managing cultural differences : effective strategy and execution across cultures in global corporate alliances
by 
Morosini, Piero.
Format: 
Books
Publication Date 
1998
Excerpt: 
Managing cultural differences : effective strategy and execution across cultures in global
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Format: 
Books
Publication Date 
1998
Excerpt: 
Harvard business review on measuring corporate performance.
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by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
1998
Excerpt: 
Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-
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