by
McGahan, Anita M. (Anita Marie)
Format:
Books
Publication Date
2004
Excerpt:
to the rules of change within an industry -- Creating a business-unit strategy that exploits the
by
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2004
Excerpt:
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by
Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format:
Books
Publication Date
2004
Excerpt:
The business of brands / Miller, Jon, 1971-
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
by
Hoffer, Jeffrey A.
Format:
Books
Publication Date
2002
Excerpt:
Requirements: Conceptual Data Modeling -- Selecting the Best Alternative Design Strategy -- Design -- Designing
by
Hamel, Gary.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Format:
Books
Publication Date
2002
Excerpt:
Creative ability in business.
by
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format:
Books
Publication Date
2001
Excerpt:
Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy
by
Coughlan, Anne T.
Format:
Books
Publication Date
2001
Excerpt:
distribution are a critical element of business strategy." "The ideas in this book apply to any channel for any
by
Michalko, Michael, 1940-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html
Format:
Books
Publication Date
2001 1998
Excerpt:
-thinking strategy, showing how it has worked for creative geniuses and providing exercises that allow you to put it
by
Morosini, Piero.
Format:
Books
Publication Date
1998
Excerpt:
Managing cultural differences : effective strategy and execution across cultures in global
Format:
Books
Publication Date
1998
Excerpt:
Harvard business review on measuring corporate performance.
by
Thompson, Arthur A., 1940-
Format:
Books
Publication Date
1998
Excerpt:
Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-
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