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25. 
Cover image for The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
by 
Hatton, Angela.
Format: 
Books
Publication Date 
2000 1996
Excerpt: 
The definitive guide to marketing planning : the fast track to intelligent marketing planning and
Available: Copies:
26. 
Cover image for Contemporary management
by 
Jones, Gareth R.
Format: 
Books
Publication Date 
2000
Excerpt: 
responsibility, and diversity -- pt. 3. Managing decision making and planning -- The manager as a decision maker
Available: Copies:
27. 
Cover image for Effective subject leadership
by 
Field, Kit.
Format: 
Books
Publication Date 
2000
Excerpt: 
Teacher participation in curriculum planning -- Great Britain.
Available: Copies:
28. 
Cover image for Marketing management
by 
Strydom, J. W. (Johan Wilhelm), 1952-
Format: 
Books
Publication Date 
2000
Excerpt: 
communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning
Available: Copies:
29. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6
Available: Copies:
30. 
Cover image for Business communication today
by 
Bovée, Courtland L.
Format: 
Books
Publication Date 
2000
Excerpt: 
Communication in organizations -- United States -- Case studies.
Available: Copies:
31. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2000
Excerpt: 
Problems. Ch. 11. Step Two: Planning and Programming. Ch. 12. Step Three: Taking Action and Communicating
Available: Copies:
32. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing -- Planning.
Available: Copies:
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
Netherlands. Health communication professionals who saw this series regarded it as an interesting setting in
Available: Copies:
34. 
Cover image for Communication for development : one world, multiple cultures
by 
Servaes, Jan, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Communication for development : one world, multiple cultures / Servaes, Jan, 1952-
Available: Copies:
35. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
hospitality and tourism marketing. -- 3. The role of marketing in strategic planning. -- 4. The marketing
Available: Copies:
36. 
Cover image for Negotiation
by 
Lewicki, Roy J.
Format: 
Books
Publication Date 
1999
Excerpt: 
, Strategizing, and Planning -- Chapter 3 Strategy and Tactics of Distributive Bargaining -- Chapter 4 Strategy
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