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1. 
Cover image for Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Audience and the Competition -- Pt. IV. Developing Social Marketing Strategies -- Ch. 9. Product: Designing
Available: Copies:
by 
Barbas, Samantha.
Format: 
Books
Publication Date 
2002 2001
Excerpt: 
Motion picture audiences.
Available: Copies:
3. 
Cover image for Captive audience : media, masculinity, and power in prisons
by 
Jewkes, Yvonne, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Captive audience : media, masculinity, and power in prisons / Jewkes, Yvonne, 1966-
Available: Copies:
4. 
Cover image for Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Format: 
Books
Publication Date 
2002
Excerpt: 
Uses of Vehicle Audience Measurements -- Various Concepts of Audience Measurements -- Advanced
Available: Copies:
5. 
Cover image for The new media book
by 
Harries, Dan, 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
reframing of the moving image / The myths of interactive cinema / Interactive audiences? / Watching the
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6. 
Cover image for The interplay of influence : news, advertising, politics, and the mass media
by 
Jamieson, Kathleen Hall.
Format: 
Books
Publication Date 
2000
Excerpt: 
Mass media -- Audiences.
Available: Copies:
7. 
Cover image for Say it with presentations : how to design and deliver successful business presentations
by 
Zelazny, Gene.
Format: 
Books
Publication Date 
2000
Excerpt: 
So You've Been Asked to Give a Presentation -- Audience's Bill of Rights -- Define the Situation
Available: Copies:
8. 
Cover image for McQuail's mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2000
Excerpt: 
; issues, concepts and methods of analysis -- Media genres and texts -- pt. 5 Audiences. Audience theory
Available: Copies:
10. 
Cover image for An introduction to film studies
by 
Nelmes, Jill, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
1. Introduction / Jill Nelmes -- Pt. 1. Institutions, Audiences and Technology. 2. Cinema as
Available: Copies:
11. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
1999
Excerpt: 
31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling
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12. 
Cover image for Propaganda and persuasion
by 
Jowett, Garth.
Format: 
Books
Publication Date 
1999
Excerpt: 
developing audiences, propaganda and persuasion theory and research, and the use of propaganda in
Available: Copies:
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