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1. 
Cover image for Research methodology : a step-by-step guide for beginners
by 
Kumar, Ranjit, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
measurement scales -- Attitudes and qualitative research -- Summary -- 11. Establishing the validity and
Available: Copies:
by 
De Agrela, M. C.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention
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4. 
Cover image for Business communication
by 
Daniels, Dawn, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Listening Skills -- How to improve listening skills -- Change attitude -- Change habits -- Change techniques
Available: Copies:
5. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Measuring Attitudes -- Scale Development -- Characteristics of a Good Scale -- Marketing Scales -- Rank
Available: Copies:
by 
Denicolo, Pam, editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
inside the Research Councils -- 3.How does the Impact Agenda fit with attitudes and ethics that motivate
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7. 
Cover image for Introducing communication research : paths of inquiry
by 
Treadwell, D. F. (Donald Francis)
Format: 
Books
Publication Date 
2014
Excerpt: 
: Research Using Numbers -- Chapter Overview -- Starter Questions -- What Do Head Size, Attitudes, and
Available: Copies:
8. 
Cover image for The lean enterprise : how corporations can innovate like startups
by 
Owens, Trevor author.
Format: 
Books
Publication Date 
2014
Excerpt: 
, tools, and attitudes of these smaller competitors. 'The lean enterprise' presents a groundbreaking
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9. 
Cover image for Citizen politics : public opinion and political parties in advanced industrial democracies
by 
Dalton, Russell J.
Format: 
Books
Publication Date 
2014
Excerpt: 
and voting -- Attitudes and voting choice -- Political representation ; DEMOCRACY AND THE FUTURE
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10. 
Cover image for Fields of blood : religion and the history of violence
by 
Armstrong, Karen, 1944- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
, the world's major religions have throughout their history displayed ambivalent attitudes towards
Available: Copies:
11. 
Cover image for Genetics as social practice : transdisciplinary views on science and culture
by 
Prainsack, Barbara, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Lay Attitudes toward Predictive Genetic Testing for Late-Onset Diseases / Genetic Responsibility
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12. 
Cover image for Water scarcity, livelihoods and food security : research and innovation for development
by 
Harrington, Larry W.
Format: 
Books
Publication Date 
2014
Excerpt: 
, linking it to improved knowledge, attitudes, and skills, which were fostered by stakeholder participation
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