Search Results for Publicity.

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51 Results Found

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49.

Public relations cases

Hendrix, Jerry A.

Format:

Books

Publication Date

2007

Excerpt:

Publicity -- Case studies.

Available: Copies:

50.

Psychology and law : criminal and civil perspectives

Roesch, Ronald, 1947-

Format:

Books

Publication Date

2007

Excerpt:

pretrial publicity on juror verdicts : a meta-analytic review. Law and Human Behavior, 23, 219-235

Available: Copies:

51.

The public relations writer's handbook : the digital age

Aronson, Merry.

Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html

Format:

Books

Publication Date

2007

Excerpt:

Publicity.

Available: Copies:

52.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

Available: Copies:

53.

Advertising for dummies

Dahl, Gary.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html

Format:

Books

Publication Date

2007

Excerpt:

: Creating Buzz and Using Publicity

Available: Copies:

54.

Dark prince

Feehan, Christine.

Format:

Books

Publication Date

2007 2006

Excerpt:

she is determined to escape the glare of recent publicity for the peace and quiet of the Carpathian

Available: Copies:

55.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

Available: Copies:

56.

Advertising is dead : long live advertising!

Himpe, Tom.

Format:

Books

Publication Date

2006

Excerpt:

Publicité -- Ouvrages illustrés.

Available: Copies:

57.

Converting customer value : from retention to profit

Murphy, John A., 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005020017.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html

Format:

Books

Publication Date

2006

Excerpt:

exploiting them for ideas, publicity and profitability in exchange for special care and attention. It

Available: Copies:

58.

Today's public relations : an introduction

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2006

Excerpt:

-- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity

Available: Copies:

59.

The entrepreneur and small business problem solver

Cohen, William A., 1937-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html

Format:

Books

Publication Date

2006

Excerpt:

your business with advertising and publicity -- 12. How to sell and build your own sales organization

Available: Copies:

60.

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

casualty of PR war -- Publicity -- Falling fowl of public opinion -- Public opinion -- The offal truth

Available: Copies:

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