We first : how brands and consumers use social media to build a better world

Social media metrics : how to measure and optimize your marketing investment

The network society : social aspects of new media

To like or not to like : an exploration of how South African brands use social media

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Fashion branding and social media : the impact of social media on branding in the fashion industry

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

Social media and best practice : the consumer-brand relationship

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town