Search Results for Consumer behaviour

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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

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The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research -- South Africa

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The consumer decision journey of a Varsity College student the moment of truth

Orton, Lesley John

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

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How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

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Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Taylor, Kimberley

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand Consumer Behaviour -- Research -- South Africa

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Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

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Consumer behavior : buying, having, and being

Solomon, Michael R., author.

Format:

Books

Publication Date

2017

Excerpt:

Consumer behavior : buying, having, and being / Solomon, Michael R., author.

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Small data : the tiny clues that uncover huge trends

Lindström, Martin, 1970-

Cover image http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg

Format:

Books

Publication Date

2016

Excerpt:

Consumer behavior.

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Creating a brand identity : a guide for designers

Slade, Catharine, author.

Format:

Books

Publication Date

2016

Excerpt:

behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from

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10.

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

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11.

CB : consumer behavior : student edition 6

Babin, Barry J.

Format:

Books

Publication Date

2015

Excerpt:

CB : consumer behavior : student edition 6 / Babin, Barry J.

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12.

Principles of economics

Gans, Joshua, 1968- author.

Format:

Books

Publication Date

2015 2014

Excerpt:

. Income inequality and poverty -- Part VII: Topics for further study -- 22. The theory of consumer choice

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