Revenue management : a path to increased profits / Huefner, Ronald J.

consumer behavior -- Production -- The cost of production -- Profit maximization and competitive supply

. The designer gives the client a pitch -- 31. The designer and client want the game to make a profit

risk management is stressed for public, private and non-profit organizations."--

as Profit Centers -- Service Desk Outsourcing -- The Service Desk Supplier Role -- The Service Desk

. Cost-volume profit analysis -- Chapter 4. Short-term decision making -- Chapter 5. Linear programming

How much of our media experience is shaped by the profit motive of media conglomerates? How much do

. This handbook fills that gap, exploring how and why entrepreneurs who drive success in the for-profit

1. Cost classification, estimation and behaviour -- 2. Costing systems -- 3. Cost-volume profit

profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional

analysis to the professional environments of public and non-profit administration. The authors expertly

. III. Taking chances for fun and profit. Hypotheticals and you: testing your questions -- Are your