-- Theoretical sampling -- Context -- Process -- Techniques for achieving theoretical integration -- The use of

-- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey

Overview -- Transforming variables -- Selecting and sampling cases -- Organization and presentation

-- Chapter 7: Sampling and Collecting Data in a Mixed Methods Action Research Study -- Chapter 8: Analyzing

: sampling and couponing -- Consumer sales promotion: premiums and other promotions -- pt. 5. Other IMC tools

-- Using The Performance Explorer -- Configuring A Sampling Session -- Configuring An Instrumentation

literature review -- Conceptualisation -- Constructing arguments in research -- Sampling -- Quantitative data

: Data gathering methods -- 9. Sampling -- 10. Surveys and questionnaires -- 11. Interviews and focus

) -- Probability and probability distributions (events management) -- Sampling and tests of hypotheses (car

-- Appendix C Sampling and Sample Sizes -- Appendix D Null Hypothesis, Statistical Decision Making, and

Sampling (Statistics)

-- 8.Research Design: Mixed Methods -- 9.Sampling Strategies -- 10.Designing Descriptive and Analytical