Consumer behaviour / Hoyer, Wayne D., author.

Consumers -- Attitudes.

The social media environment -- Social consumers -- Network structure and group influences in

Consumer behavior.

Consumer behavior.

consumers. Known as the "gold standard" for research methods, the text delivers a comprehensive

Consumer behavior : buying, having, and being / Solomon, Michael R., author.

Consumer behavior : buying, having, and being / Solomon, Michael R., author.

Consumer behavior.

developed consumer insights and sound consumer engagement strategies. This edition of Architecting

their own. With the support of this highly readable text, readers will transform into critical consumers

marketing is most effective when integrated into a multi-channel campaign that not only educates consumers