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25.

Advertising as multilingual communication

Kelly-Holmes, Helen, 1968-

Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html

Format:

Books

Publication Date

2005

Excerpt:

. Multilingual advertising in a pan-national media context -- 6. Creating 'multilingual' texts : combating

Available: Copies:

26.

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

. Competition and research -- Day 4. Target market -- Day 5. Positioning -- Day 6. Niche marketing -- Day 7

Available: Copies:

27.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

. ANALYZING THE COMMUNICATION PROCESS. Ch. 5. The Communication Process -- Ch. 6. Source, Message, and Channel

Available: Copies:

28.

Controversies in contemporary advertising

Sheehan, Kim Bartel.

Format:

Books

Publication Date

2004

Excerpt:

-Regulation of Advertising -- 5. Beyond Subliminal: The Pervasiveness of Persuasion -- 6. Advertising Choices

Available: Copies:

29.

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

pt. II. Findings from market studies : when and how much advertising works -- 6. Market effects of

Available: Copies:

30.

Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Available: Copies:

31.

Advertising today

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

741.6 BER

Available: Copies:

32.

No-copy advertising

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

741.6 DZA

Available: Copies:

33.

Attention! : how to interrupt, yell, whisper, and touch consumers

Sacharin, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html

Format:

Books

Publication Date

2001

Excerpt:

Attention Mechanics. 3. Entering the Crowded Room. 4. Interrupt Politely. 5. Pay for It. 6. Be Brief. 7

Available: Copies:

34.

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6

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35.

11 steps to brand heaven : the ultimate guide to buying an advertising campaign

Weinreich, Len.

Format:

Books

Publication Date

1999

Excerpt:

. Readings from the prophets -- Step 6. The quest for goodness -- Step 7. The God Agency Guide -- Step 8. The

Available: Copies:

36.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

communications programs -- pt. 5. Developing the integrated marketing communications program -- pt. 6. Monitoring

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