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0000000IIE
Print
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public
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27. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media
Available: Copies:
by 
Waller, David.
Format: 
Books
Publication Date 
1998
Excerpt: 
Sales promotion -- Planning.
Available: Copies:
30. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Format: 
Books
Publication Date 
1998
Excerpt: 
Tactics. 31. Step Five: Measuring and Evaluating MPR Programs -- App. I. MPR Planning Checklist -- App. II
Available: Copies:
by 
Rensburg, Ronel S.
Format: 
Books
Publication Date 
1996
Excerpt: 
Introduces a model for the planning and implementation of effective communication campaigns.
Available: Copies:
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