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25.

Cover image for Marketing the same difference : cultural and language dichotomy in advertising

Marketing the same difference : cultural and language dichotomy in advertising

Marketing the same difference : cultural and language dichotomy in advertising

by

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

2

Available: Copies:

26.

Cover image for Consumer behavior

Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

2

Available: Copies:

27.

Cover image for Consumer behavior

Consumer behavior

by

Hoyer, Wayne D.

Format:

Books

Publication Date

2010

Excerpt:

2

Available: Copies:

28.

Cover image for The objects of affection : semiotics and consumer culture

The objects of affection : semiotics and consumer culture

The objects of affection : semiotics and consumer culture

by

Berger, Arthur Asa, 1933-

Format:

Books

Publication Date

2010

Excerpt:

302.2 B496.O 2010

Available: Copies:

29.

Cover image for Buy ology : how everything we believe about why we buy is wrong

Buy ology : how everything we believe about why we buy is wrong

Buy ology : how everything we believe about why we buy is wrong

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2009 2008

Excerpt:

-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers.

Available: Copies:

30.

Cover image for Why we buy : the science of shopping

Why we buy : the science of shopping

Why we buy : the science of shopping

by

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

2

Available: Copies:

31.

Cover image for Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

by

Baskin, Jonathan Salem.

Format:

Books

Publication Date

2009

Excerpt:

2

Available: Copies:

32.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

by

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

XX(18816.2)

Available: Copies:

33.

Cover image for Consumer behaviour

Consumer behaviour

by

Blythe, Jim

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

34.

Cover image for Consumer behaviour

Consumer behaviour

by

Schiffman, Leon G.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

35.

Cover image for Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

by

Peter, J. Paul.

Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

36.

Cover image for Consumer behavior : buying, having, and being

Consumer behavior : buying, having, and being

by

Solomon, Michael R.

Format:

Books

Publication Date

2008

Excerpt:

2

Available: Copies:

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Subject: Consumer behavior.

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Author

Schiffman, Leon G.

(5)

Solomon, Michael R.

(5)

Kanuk, Leslie Lazar.

(4)

(2)

Blackwell, Roger D.

(2)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

Engel, James F.

(2)

(2)

Hawkins, Del I.

(2)

Lindström, Martin, 1970-

(2)

Miniard, Paul W.

(2)

Olson, Jerry C. (Jerry Corrie), 1944-

(2)

Peter, J. Paul.

(2)

Rousseau, Deon.

(2)

Swarbrooke, John.

(2)

Underhill, Paco.

(2)

Wisenblit, Joseph.

(2)

Aleti, Torgeir, author.

(1)

(1)

Arnould, Eric J.

(1)

(1)

Baskin, Jonathan Salem.

(1)

Beckley, Jacqueline H.

(1)

Berger, Arthur Asa, 1933-

(1)

Berkman, Harold W.

(1)

Binney, Wayne, author.

(1)

Block, Lauren G.

(1)

(1)

Blythe, Jim, author.

(1)

(1)

Boshoff, Christo.

(1)

Brennan, Linda L. author.

(1)

Brijball, Sanjana.

(1)

Brink, A. (Annekie)

(1)

(1)

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

Cartwright, Edward, author.

(1)

Chaudhuri, Arjun.

(1)

Close, Angeline, editor.

(1)

Clune, Stephen, editor.

(1)

Coney, Kenneth A.

(1)

D'Amico, Michael.

(1)

Dann, Stephen, 1973-

(1)

(1)

Danziger, Pamela N.

(1)

Dobscha, Susan, editor.

(1)

Evans, Martin (Martin J.)

(1)

Frank, Robert H.

(1)

Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044

(1)

Frank, Robert H., author.

(1)

Goldsmith, Ronald Earl.

(1)

Gowpall, Yathika, editor.

(1)

Grant, John, 1964-

(1)

Gundlach, Gregory T. (Gregory Thomas)

(1)

(1)

Hantula, Donald A.

(1)

(1)

Hofmeyr, J. H. (Jan H.)

(1)

Horner, Susan, 1956-

(1)

(1)

Hoyer, Wayne D.

(1)

Huffman, Cynthia.

(1)

Jamal, Ahmad, 1965-

(1)

Johnson, Lisa, 1967-

(1)

Joubert, Johan Pierre Retief, editor.

(1)

Kanner, Bernice.

(1)

Lindquist, Jay D.

(1)

Lopetcharat, Kannapon.

(1)

Ludden, Geke, 1978- editor.

(1)

MacInnis, Deborah J.

(1)

Makhafola, Kelebogile.

(1)

Martin, Chuck, 1949- author.

(1)

Mick, David Glen.

(1)

Mothersbaugh, David L.

(1)

(1)

Mujeer, A. Qasim.

(1)

Nguyễn, Đăng Minh, author.

(1)

Niedderer, Kristina, editor.

(1)

O'Shaughnessy, John, 1927-

(1)

Paredes, Maria Dulce.

(1)

Parker, Lukas, author.

(1)

Parumasur, Sanjana Brijball.

(1)

(1)

Pougnet, Jacqueline.

(1)

Price, Linda L. (Linda LaVonne), 1952-

(1)

Rabolt, Nancy J.

(1)

(1)

(1)

Roberts-Lombard, Mornay.

(1)

Schiffman, Leon G. (DE-588)154336181

(1)

Schiffman, Leon G., author.

(1)

Seeco, Louis Itumeleng.

(1)

Sethna, Zubin, author.

(1)

Silverstein, Michael J.

(1)

Sirgy, M. Joseph.

(1)

Statt, David A., 1942-

(1)

Sutherland, Max.

(1)

Versfeld, R. Andrew.

(1)

Wells, Victoria K.

(1)

Wickstrom, Maurya.

(1)

Wilkie, William L.

(1)

Williams, Carinda, editors.

(1)

Wipperfürth, Alex.

(1)

Wisenblit, Joseph, author.

(1)

Wright, Ray, 1942-

(1)

Zikmund, William G.

(1)

Zinkhan, George M. (George Martin)

(1)

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Item Category 1

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(78)

Library

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Publication Date

Subject

(13)

Marketing research.

(9)

Motivation research (Marketing)

(8)

Verbraucherverhalten.

(6)

Branding (Marketing)

(4)

Consumers -- Research.

(4)

Shopping -- Psychological aspects.

(4)

(4)

(3)

Consommateurs -- Comportement.

(3)

Consumentengedrag.

(3)

Consumer behavior -- United States.

(3)

(3)

(3)

Market surveys.

(3)

Marketing -- Psychological aspects.

(3)

Microeconomics.

(3)

Advertising -- Psychological aspects.

(2)

(2)

Consumer behavior -- Psychological aspects.

(2)

Consumer behavior -- South Africa.

(2)

Consumer behavior -- United States -- Case studies.

(2)

Consumer behaviour.

(2)

Consumers -- Psychology.

(2)

Consumers -- South Africa.

(2)

Customer relations.

(2)

Internet marketing.

(2)

(2)

Market surveys -- United States.

(2)

Marketing -- South Africa.

(2)

(2)

Psychology -- Social aspects.

(2)

(2)

(2)

Social marketing.

(2)

Target marketing.

(2)

(2)

(2)

Advertising -- South Africa -- Cross-cultural studies.

(1)

(1)

Affluent consumers -- Psychology.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

Aspects psychologiques.

(1)

Automobiles -- Marketing.

(1)

Besluitvorming.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products.

(1)

(1)

Clothing and dress -- Marketing.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Comportement du consommateur.

(1)

Comportement social.

(1)

Comportement économique.

(1)

Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

(1)

Consommateurs -- Comportement -- États-Unis.

(1)

Consumer behavior -- Examinations, questions, etc.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior -- Textbooks.

(1)

Consumer protection.

(1)

Consumer research.

(1)

Consumers -- Attitudes.

(1)

Consumers -- Examinations, questions, etc.

(1)

Consumers -- Reseach.

(1)

Consumers' preferences.

(1)

Cross-cultural studies.

(1)

Culture -- Semiotic models.

(1)

Culturele aspecten.

(1)

Customer loyalty.

(1)

Decision making.

(1)

(1)

Economic man -- Examinations, questions, etc.

(1)

Economics -- Psychological aspects.

(1)

Electronic commerce -- Psychological aspects.

(1)

Entscheidungsfindung.

(1)

Export marketing.

(1)

Fashion merchandising.

(1)

Fidélité à une marque.

(1)

(1)

(1)

Individual behaviour.

(1)

Information behavior.

(1)

(1)

Irrationaliteit.

(1)

Irrationalität.

(1)

Konsumentenverhalten.

(1)

Language and culture.

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

Luxuries -- Marketing.

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

(1)

Market surveys -- United States -- Case studies.

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- Planning.

(1)

Marketing -- Sex differences.

(1)

Marketing -- Social aspects.

(1)

Marques de commerce -- Choix.

(1)

Material culture.

(1)

(1)

Microeconomics -- Examinations, questions, etc.

(1)

(1)

Mobile commerce.

(1)

Motivation research (Marketing) -- Examinations, questions, etc.

(1)

Neuromarketing.

(1)

Object (Aesthetics)

(1)

(1)

(1)

Product design.

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Commercialisation.

(1)

Produits de marque -- Marketing.

(1)

Public interest.

(1)

Public relations & advertising.

(1)

(1)

Resonerande (psykologi)

(1)

(1)

Self-interest -- Examinations, questions, etc.

(1)

Semiotics -- Psychological aspects.

(1)

Semiotics -- Social aspects.

(1)

Stores, Retail -- Psychological aspects.

(1)

Style de vie -- Aspect économique.

(1)

Südafrika (Staat)

(1)

(1)

(1)

Themed environments.

(1)

Thought and thinking.

(1)

(1)

Verenigde Staten.

(1)

Wireless communication systems.

(1)

Women consumers.

(1)

Études de marché -- États-Unis -- Cas, Études de.

(1)

Études de marché -- États-Unis.

(1)

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