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25.

Contemporary issues in marketing and consumer behaviour

Parsons, Elizabeth.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

-- Social marketing and consumer citizenship / Effi Raftopoulou -- New technologies of marketing research

Available: Copies:

26.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

Consumers -- Research.

Available: Copies:

27.

Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2008

Excerpt:

Motivation research (Marketing)

Available: Copies:

28.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2007

Excerpt:

Motivation research (Marketing)

Available: Copies:

29.

Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Consumers -- Research.

Available: Copies:

30.

Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

different sectors of tourism -- Researching tourist behaviour : marketing research -- The marketing mix and

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31.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Marketing research.

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32.

Market opportunity analysis : text and cases

Stevens, Robert E., 1942-

Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005015271.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing research.

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33.

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html

Format:

Books

Publication Date

2006

Excerpt:

. Drawing on years of market research from The NPD Group, Cohen uncovers the major trends that drive

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34.

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

Brivik, L. H.

Format:

Manuscript

Publication Date

2006

Excerpt:

Consumers -- Reseach.

Available: Copies:

35.

The Century of the self. Episode 1, Happiness machines

Curtis, Adam.

Format:

Video disc

Publication Date

2006

Excerpt:

Motivation research (Marketing)

Available: Copies:

36.

Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

's research has determined consumers want. New luxury taps into a recent consumer psychology that goes beyond

Available: Copies:

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