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25.

Cover image for The new influencers : a marketer's guide to the new social media

The new influencers : a marketer's guide to the new social media

The new influencers : a marketer's guide to the new social media

by

Gillin, Paul.

Format:

Books

Publication Date

2009

Excerpt:

Interactive marketing.

Available: Copies:

26.

Cover image for Relationship selling

Relationship selling

Relationship selling

by

Johnston, Mark W.

Table of contents http://catdir.loc.gov/catdir/toc/ecip073/2006034513.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0707/2006034513-d.html

Format:

Books

Publication Date

2008

Excerpt:

Relationship marketing.

Available: Copies:

27.

Cover image for Beyond six sigma : profitable growth throuth customer value creation

Beyond six sigma : profitable growth throuth customer value creation

by

Plaster, Gary.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing.

Available: Copies:

28.

Cover image for Publish and prosper : blogging for your business

Publish and prosper : blogging for your business

by

Byron, D. L.

Format:

Books

Publication Date

2006

Excerpt:

Internet marketing.

Available: Copies:

29.

Cover image for Questions that sell : the powerful process for discovering what your customer really wants

Questions that sell : the powerful process for discovering what your customer really wants

Questions that sell : the powerful process for discovering what your customer really wants

by

Cherry, Paul.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033216.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing research.

Available: Copies:

30.

Cover image for Handbook of CRM : achieving excellence in customer management

Handbook of CRM : achieving excellence in customer management

Handbook of CRM : achieving excellence in customer management

by

Payne, Adrian.

Format:

Books

Publication Date

2006

Excerpt:

Relationship marketing -- Management.

Available: Copies:

31.

Cover image for Handbook of customer satisfaction and loyalty measurement

Handbook of customer satisfaction and loyalty measurement

Handbook of customer satisfaction and loyalty measurement

by

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Excerpt:

Marketing research.

Available: Copies:

32.

Cover image for 151 quick ideas to get new customers

151 quick ideas to get new customers

151 quick ideas to get new customers

by

Wilson, Jerry R.

Format:

Books

Publication Date

2006

Excerpt:

Marketing.

Available: Copies:

33.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

by

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

Interactive marketing.

Available: Copies:

34.

Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

by

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

Relationship marketing.

Available: Copies:

35.

Cover image for Culture and positioning as determinants of strategy : personality and the business organization

Culture and positioning as determinants of strategy : personality and the business organization

Culture and positioning as determinants of strategy : personality and the business organization

by

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

Format:

Books

Publication Date

2004

Excerpt:

Communication in marketing.

Available: Copies:

36.

Cover image for Buyer behaviour : a multi-cultural approach

Buyer behaviour : a multi-cultural approach

Buyer behaviour : a multi-cultural approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

Target marketing.

Available: Copies:

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Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Marshall, Greg W.

(2)

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Rousseau, Deon.

(2)

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Alderman, Jerry D.

(1)

Alexander, Jim, 1950-

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Blattberg, Robert C., 1942-

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Boshoff, Christo.

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Broback, Steve.

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Bueno, Bolivar J.

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Conway, A. (Anthony)

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Drotsky, Antonie, editor.

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Ellson, Tony, 1953-

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Forrester, Duane.

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Gamble, Paul R.

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Geehan, Sean, author.

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Getz, Gary, 1955-

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Gilbreath, Bob.

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Goldman, Jeremy.

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Hill, Nigel, 1952-

(1)

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Jaffe, Joseph, 1970-

(1)

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Lewis, Mike, 1975-

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Paharia, Rajat.

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Pearson, Timothy R.

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Robinette, Scott.

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Rodriguez, Miri, author.

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Smith, Mari, 1966-

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Thomas, Jacquelyn S., 1969-

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Van Belleghem, Steven.

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Van Heerden, Neels, 1957- editor.

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Vavra, Terry G.

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Wilson, Jerry R.

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Subject

(8)

Relationship marketing.

(8)

Branding (Marketing)

(6)

Internet marketing.

(6)

Marketing -- Management.

(4)

(4)

Target marketing.

(4)

Interactive marketing.

(3)

Marketing research.

(3)

Social media -- Economic aspects.

(3)

Advertisers -- Attitudes.

(2)

Brand name products.

(2)

Consumer behavior.

(2)

Consumer satisfaction.

(2)

Consumers -- South Africa.

(2)

Corporate culture.

(2)

Internet marketing -- Social aspects.

(2)

Management -- Social aspects.

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Marketing -- Social aspects.

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Online social networks.

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Advertising -- Psychological aspects.

(1)

Advertising -- Technological innovations.

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Beziehungsmanagement.

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Brand name products -- Management.

(1)

Business communication.

(1)

Business enterprises -- Blogs.

(1)

Communication in marketing.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumers -- Research.

(1)

(1)

Customer loyalty.

(1)

Customer services -- Marketing.

(1)

Customer services.

(1)

(1)

Industrial marketing.

(1)

Internet advertising.

(1)

Klantenservice.

(1)

Klantgerichtheid.

(1)

(1)

(1)

Market segmentation.

(1)

(1)

Marketing -- Blogs.

(1)

Marketing -- Key accounts.

(1)

(1)

Organizational behavior.

(1)

Organizational effectiveness.

(1)

Qualitätssicherung.

(1)

Relationship marketing -- Management.

(1)

Sales management.

(1)

Selling -- Computer network resources.

(1)

Selling -- Key accounts.

(1)

Servicepolitik.

(1)

Social marketing.

(1)

Social networks.

(1)

Social responsibility of business.

(1)

(1)

Strategic alliances (Business)

(1)

Success in business.

(1)

Total quality management.

(1)

Web sites -- Design.

(1)

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