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Is game simulation adding value towards brand management and leadership in adolescents?

Digue, Sarah-Ann.

Format:

Manuscript

Publication Date

2014

Available: Copies:

The eye of the driver : an analysis of what men and women see in luxury cars

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Available: Copies:

The impact of a city brand on the perceptions of its creative sector

Rees, Rhiannon.

Format:

Manuscript

Publication Date

2014

Available: Copies:

Creating new markets in the digital economy : value and worth

Ng, Irene C. L., author.

Format:

Books

Publication Date

2014

Available: Copies:

Measuring marketing : 110+ key metrics every marketer needs

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Available: Copies:

Marketing research

Aaker, David A., author.

Format:

Books

Publication Date

2013

Available: Copies:

Marketing research

Wiid, Jan.

Format:

Books

Publication Date

2013

Available: Copies:

Essentials of marketing research.

Zikmund, William G.

Format:

Books

Publication Date

2013

Available: Copies:

Essentials of marketing research

Hair, Joseph F., 1944-

Format:

Books

Publication Date

2013

Available: Copies:

10.

Qualitative consumer & marketing research

Belk, Russell W., author.

Format:

Books

Publication Date

2013

Available: Copies:

11.

The essentials of marketing research

Silver, Lawrence S., 1948-

Format:

Books

Publication Date

2013

Available: Copies:

12.

Legends in marketing : Philip Kotler

Sheth, Jagdish N.

Format:

Books

Publication Date

2012

Available: Copies:

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Subject: Marketing research.

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Author

Zikmund, William G.

(9)

McDaniel, Carl, Jr., 1941-

(8)

Churchill, Gilbert A.

(7)

Gates, Roger H., 1942-

(6)

(6)

(6)

(5)

(5)

(5)

(5)

(4)

(4)

Babin, Barry J., author.

(3)

Brown, Tom J.

(3)

D'Alessandro, Steven, author.

(3)

Diggines, CN

(3)

Diggines, Colin.

(3)

Stevens, Robert E., 1942-

(3)

Wiid, JA.

(3)

Wiid, Jan.

(3)

Winzar, Hume, author.

(3)

Zikmund, William G., author.

(3)

Blackwell, Roger D.

(2)

Burns, Alvin C.

(2)

Bush, Ronald F.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

(2)

(2)

(2)

(2)

(2)

(2)

(2)

(2)

(2)

Lowe, Ben, 1978- author.

(2)

(2)

(2)

(2)

(2)

(2)

(2)

(2)

Aaker, David A., author.

(1)

Achrol, Ravi S.

(1)

Adams, Karen.

(1)

Alexander, Jim, 1950-

(1)

Ambler, Tim.

(1)

American Marketing Association.

(1)

Andrews, Justin.

(1)

Assael, Henry.

(1)

Babin, Barry, author.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Belk, Russell W., author.

(1)

Berndt, A. (Adele), 1966-

(1)

Blair, Edward, 1923-

(1)

Blattberg, Robert C.

(1)

Block, Martin P., 1946-

(1)

Block, Tamara Brezen.

(1)

(1)

(1)

(1)

(1)

Bradley, Nigel, 1958-

(1)

(1)

(1)

(1)

(1)

Bush, Robert P., VerfasserIn.

(1)

Callingham, Martin.

(1)

Celsi, Mary Wolfinbarger VerfasserIn.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

Day, George S., author.

(1)

Digue, Sarah-Ann.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duparcq, Patrick J.

(1)

Evans, Martin (Martin J.)

(1)

Farris, Paul W.

(1)

Fischer, Eileen, 1959- author.

(1)

Fletcher, J. H.

(1)

Foss, Bryan.

(1)

Gates, Roger, 1942- author.

(1)

Gates, Roger.

(1)

Gerber-Nel, C. (Charlene)

(1)

Grobbelaar, Carine.

(1)

Hair, Joseph F. 1944- VerfasserIn.

(1)

Hair, Joseph F., 1944-

(1)

(1)

(1)

(1)

(1)

(1)

Institute of Marketing Management.

(1)

James, Karen E.

(1)

Jobson, Ellen Kelly.

(1)

Kaden, Robert J.

(1)

Kambule, Simosa Lebogang.

(1)

Katz, Georgina.

(1)

Khumalo, Philani.

(1)

Kolb, Bonita M.

(1)

Kozinets, Robert V., 1964- author.

(1)

Kuilman, Kate.

(1)

Kumar, V., 1957- author.

(1)

Lamb, Charles W.

(1)

Leone, Robert P., author.

(1)

Lewis, Roger, 1944 September 27-

(1)

Linda, Gerald.

(1)

Lindström, Martin, 1970-

(1)

Lopetcharat, Kannapon.

(1)

Lowe, Ben, 1978-, author.

(1)

Loxton, Guy.

(1)

Luck, David Johnston.

(1)

Madiba, Mfundo.

(1)

Makhafola, Kelebogile.

(1)

Malhotra, Naresh K. author.

(1)

Malhotra, Naresh K., author.

(1)

Mare, Kathy.

(1)

Market Research Society.

(1)

Martins, J. H.

(1)

McDaniel, Carl D. Contemporary marketing research.

(1)

McDaniel, Carl, Jr., 1941- author.

(1)

Millward Brown (Firm)

(1)

(1)

(1)

(1)

(1)

Mullins, John W. (John Walker)

(1)

Nel, D. (Daniel)

(1)

Nel, P. A.

(1)

Netemeyer, Richard G., 1956-

(1)

Ng, Irene C. L., author.

(1)

Nxumalo, Ntombi.

(1)

Ortinau, David J., VerfasserIn.

(1)

Paredes, Maria Dulce.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Racom Communications.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Rädel, F. E. (Fritz E.)

(1)

Saunt, Michelle Margot.

(1)

(1)

(1)

(1)

(1)

(1)

Silver, Lawrence S., 1948-

(1)

Smith, D. V. L. (David Van Lloyd)

(1)

Sookdiyal, Nishta.

(1)

Sponder, Marshall.

(1)

Sterne, Jim, 1955-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Webb, John R. (John Richard), 1949-

(1)

Wegner, Trevor.

(1)

Wilkie, William L.

(1)

Wimmer, Frank.

(1)

Wrenn, Bruce. Marketing research.

(1)

Yuter, Gina.

(1)

Zikmund, William, author.

(1)

Format

(125)

(25)

(5)

(3)

(1)

Item Category 1

Material Type

Language

(159)

Library

RC Nelson Mandela Bay

VC Nelson Mandela Bay

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

Standard shelving location

Publication Date

Subject

(14)

(14)

Marketing research -- Case studies.

(10)

Branding (Marketing)

(9)

Marketing research -- South Africa.

(7)

Marketingforschung.

(6)

Marktforschung.

(6)

Consumers -- Research.

(5)

Consumers.

(4)

Marketing -- Recherche.

(4)

Marketing research -- Methodology.

(4)

South Africa.

(4)

Consumers -- South Africa.

(3)

Customer relations.

(3)

Marktonderzoek.

(3)

Internet marketing.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Mathematical models.

(2)

Marketing -- South Africa.

(2)

Marketing research -- Problems, exercises, etc.

(2)

Marktanalyse.

(2)

Motivation research (Marketing)

(2)

New products.

(2)

Qualitative research.

(2)

Social media.

(2)

Administración.

(1)

Advertising -- Cosmetics.

(1)

Advertising and children.

(1)

Aircraft industry.

(1)

Automobiles -- Marketing.

(1)

Betriebliche Kennzahl.

(1)

(1)

(1)

(1)

(1)

(1)

Consumer behavior -- Research.

(1)

Consumer behaviour

(1)

Consumer behaviour.

(1)

Consumer profiling.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumers, Black.

(1)

Customer relations -- Management.

(1)

(1)

(1)

(1)

(1)

Fashion merchandising.

(1)

Gestion par objectifs.

(1)

Industrial marketing -- Management.

(1)

Industrial marketing -- Research.

(1)

Information technology -- Economic aspects.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Marketing - Recherche.

(1)

Marketing -- Research.

(1)

Marketing -- Statistical methods -- Problems, exercises, etc.

(1)

Marketing -- Statistical methods.

(1)

Marketing Mathematical models

(1)

Marketing Research

(1)

Marketing research

(1)

Marketing research -- Computer network resources.

(1)

Marketing research -- Study and teaching.

(1)

Marketing research -- Textbooks.

(1)

Marketingaudit.

(1)

Marketingmanagement

(1)

Marktforschung -- Südafrika.

(1)

Mathematisches Modell

(1)

Mercadeo -- Investigaciones.

(1)

Mercadeo.

(1)

Messung.

(1)

New business enterprises -- Planning.

(1)

Onderzoeksmethoden.

(1)

Online social networks -- Economic aspects.

(1)

Prévision économique.

(1)

Questionaires.

(1)

Reality television programs.

(1)

(1)

(1)

(1)

(1)

Social media -- Economic aspects.

(1)

Social responsibility of business.

(1)

Statistics.

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Stereotypes (Social psychology) in mass media.

(1)

Strategisches Management.

(1)

Sustainable development -- South Africa.

(1)

Target marketing.

(1)

Technological innovations -- Economic aspects.

(1)

Teenage consumers.

(1)

Value.

(1)

Verbraucherverhalten.

(1)

Viral marketing.

(1)

Women consumers.

(1)

Wörterbuch (Fachlexikon)

(1)

Young consumers.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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