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1.

Cover image for Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

by

Lindström, Martin, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html

Format:

Books

Publication Date

2004

Excerpt:

Marketing research.

Available: Copies:

2.

Cover image for Why people buy things they don't need : understanding and predicting consumer behavior

Why people buy things they don't need : understanding and predicting consumer behavior

by

Danziger, Pamela N.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html

Format:

Books

Publication Date

2004

Excerpt:

Consumers -- Research.

Available: Copies:

3.

Cover image for Consumer behavior : a strategic approach

Consumer behavior : a strategic approach

by

Assael, Henry.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior : a strategic approach / Assael, Henry.

Available: Copies:

4.

Cover image for Consumer behavior

Consumer behavior

by

Blackwell, Roger D.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behavior / Blackwell, Roger D.

Available: Copies:

5.

Cover image for The new marketing : building strong marketing strategies in South Africa today

The new marketing : building strong marketing strategies in South Africa today

The new marketing : building strong marketing strategies in South Africa today

by

Burgess, Steven M.

Format:

Books

Publication Date

1998

Excerpt:

Marketing research -- South Africa.

Available: Copies:

6.

Cover image for Applied consumer behaviour

Applied consumer behaviour

by

Evans, Martin (Martin J.)

Format:

Books

Publication Date

1996

Excerpt:

Applied consumer behaviour / Evans, Martin (Martin J.)

Available: Copies:

7.

Cover image for The Popcorn report : revolutionary trend predictions for marketing in the 90's.

The Popcorn report : revolutionary trend predictions for marketing in the 90's.

The Popcorn report : revolutionary trend predictions for marketing in the 90's.

by

Popcorn, Faith.

Format:

Books

Publication Date

1992 1991

Excerpt:

Marketing research.

Available: Copies:

8.

Cover image for Marketing in South Africa : decision analysis, theory, and practice

Marketing in South Africa : decision analysis, theory, and practice

Marketing in South Africa : decision analysis, theory, and practice

by

Brits, R. N.

Format:

Books

Publication Date

1985

Excerpt:

Marketing research -- South Africa.

Available: Copies:

9.

Cover image for Consumer behavior and the practice of marketing

Consumer behavior and the practice of marketing

Consumer behavior and the practice of marketing

by

Runyon, Kenneth E.

Format:

Books

Publication Date

1980

Excerpt:

Consumer behavior and the practice of marketing / Runyon, Kenneth E.

Available: Copies:

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Blackwell, Roger D.

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Engel, James F.

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Miniard, Paul W.

(2)

Worcester, Robert M.

(2)

Alexander, Jim, 1950-

(1)

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Belk, Russell W., author.

(1)

(1)

Boshoff, Christo.

(1)

(1)

Burgess, Steven M.

(1)

Danziger, Pamela N.

(1)

Digue, Sarah-Ann.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Evans, Martin (Martin J.)

(1)

Fischer, Eileen, 1959- author.

(1)

(1)

(1)

Hill, Nigel, 1952-

(1)

Kaden, Robert J.

(1)

Khumalo, Philani.

(1)

Kozinets, Robert V., 1964- author.

(1)

(1)

Lindström, Martin, 1970-

(1)

Lopetcharat, Kannapon.

(1)

Makhafola, Kelebogile.

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Malhotra, Naresh K.

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Millward Brown (Firm)

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Minnaar, Ninette.

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Moutinho, Luiz.

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Mujeer, A. Qasim.

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Netemeyer, Richard G., 1956-

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Paredes, Maria Dulce.

(1)

Popcorn, Faith.

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Pougnet, Jacqueline.

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Prince, Melvin.

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Raaij, W. Fred van.

(1)

Reekie, W. Duncan.

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(1)

Rousseau, Deon.

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Runyon, Kenneth E.

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Seybold, Patricia B.

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Silver, Lawrence S., 1948-

(1)

Sponder, Marshall.

(1)

Stevens, Robert E., 1942-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stone, Merlin, 1948-

(1)

Underhill, Paco.

(1)

Versfeld, R. Andrew.

(1)

Wrenn, Bruce. Marketing research.

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Non-Fiction Books

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(33)

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RC Braamfontein

VC Durban North

VC Pietermaritzburg

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Subject

Consumer behavior.

(14)

Consumers -- Research.

(5)

(4)

Consumers -- South Africa.

(3)

(3)

Customer relations.

(2)

Marketing -- South Africa.

(2)

Marketing research -- South Africa.

(2)

Motivation research (Marketing)

(2)

(2)

Advertising -- Cosmetics.

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Advertising and children.

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Automobiles -- Marketing.

(1)

(1)

Brand name products.

(1)

Child consumers.

(1)

(1)

Consumer behavior -- Research.

(1)

Consumer behaviour

(1)

Consumer behaviour.

(1)

Consumer profiling.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumers, Black.

(1)

Customer relations -- Management.

(1)

Database marketing.

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Gestion par objectifs.

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Internet marketing.

(1)

Marketing -- Research.

(1)

Marketing research -- Case studies.

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(1)

Prévision économique.

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Qualitative research.

(1)

Reality television programs.

(1)

(1)

(1)

Target marketing.

(1)

Teenage consumers.

(1)

Verbraucherverhalten.

(1)

Women consumers.

(1)

Young consumers.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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