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1. 
Cover image for The art & science of interpreting market research evidence
The art & science of interpreting market research evidence
by 
Smith, D. V. L. (David Van Lloyd)
Publisher description http://www.loc.gov/catdir/description/wiley041/2003067249.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003067249.html
Publisher description http://www.loc.gov/catdir/description/wiley042/2003067249.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003067249.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Qualitative research.
Available: Copies:
2. 
Cover image for Quantitative methods for marketing decisions
Quantitative methods for marketing decisions
by 
Wegner, Trevor.
Format: 
Books
Publication Date 
2000
Excerpt: 
Quantitative methods for marketing decisions / Wegner, Trevor.
Available: Copies:
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