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25.

Cover image for Measuring marketing : 110+ key metrics every marketer needs

Measuring marketing : 110+ key metrics every marketer needs

Measuring marketing : 110+ key metrics every marketer needs

by

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

26.

Cover image for Marketing research

Marketing research

Marketing research

by

Wiid, Jan.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

27.

Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics

Social media analytics : effective tools for building, intrepreting, and using metrics

by

Sponder, Marshall.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

28.

Cover image for Product innovation toolbox : a field guide to consumer understanding and research

Product innovation toolbox : a field guide to consumer understanding and research

by

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

results -- 1.9.Do not "winstonize" -- 1.10.Making it public - helpful hints to grow from student to

Available: Copies:

29.

Cover image for Leading edge marketing research : 21st-century tools and practices

Leading edge marketing research : 21st-century tools and practices

Leading edge marketing research : 21st-century tools and practices

by

Kaden, Robert J.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

30.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

31.

Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

by

Bearden, William O., 1945-. Handbook of marketing scales.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

32.

Cover image for Marketing research

Marketing research

Marketing research

by

Berndt, A. (Adele), 1966-

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

33.

Cover image for Essentials of marketing research

Essentials of marketing research

by

Zikmund, William G.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

34.

Cover image for Marketing research.

Marketing research.

by

Churchill, Gilbert A.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

35.

Cover image for Marketing research with SPSS / Carl McDaniel, Roger Gates.

Marketing research with SPSS / Carl McDaniel, Roger Gates.

by

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

36.

Cover image for Marketing research : tools & techniques

Marketing research : tools & techniques

by

Bradley, Nigel.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

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McDaniel, Carl, Jr., 1941-

(8)

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(8)

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(6)

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(6)

Malhotra, Naresh K.

(6)

Aaker, David A.

(5)

Babin, Barry J.

(5)

Hair, Joseph F.

(5)

Bush, Robert P.

(4)

(4)

Kumar, V., 1957-

(4)

Ortinau, David J.

(4)

(3)

Diggines, Colin.

(3)

Stevens, Robert E., 1942-

(3)

(3)

Blackwell, Roger D.

(2)

Burns, Alvin C.

(2)

Bush, Ronald F.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

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(2)

Dillon, William R.

(2)

Engel, James F.

(2)

Firtle, Neil H.

(2)

Hawkins, Del I.

(2)

Iacobucci, Dawn.

(2)

Kotzé, Theuns, 1969-

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(2)

Loudon, David L.

(2)

Madden, Thomas J.

(2)

Miniard, Paul W.

(2)

Suter, Tracy A.

(2)

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(2)

Winzar, Hume, author.

(2)

(2)

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(1)

(1)

Alexander, Jim, 1950-

(1)

American Marketing Association.

(1)

(1)

Babin, Barry J., author.

(1)

Babin, Barry, author.

(1)

Bagozzi, Richard P.

(1)

Baines, Paul, 1973-

(1)

(1)

Barker, Raymond F.

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Belk, Russell W., author.

(1)

Berndt, A. (Adele), 1966-

(1)

Blair, Edward, 1923-

(1)

Block, Martin P., 1946-

(1)

Block, Tamara Brezen.

(1)

(1)

Boshoff, Christo.

(1)

Brace, Ian, 1949-

(1)

Bradley, Nigel, 1958-

(1)

Bradley, Nigel.

(1)

Burgess, Steven M.

(1)

Bush, Robert P., VerfasserIn.

(1)

Callingham, Martin.

(1)

Celsi, Mary Wolfinbarger VerfasserIn.

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

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(1)

(1)

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Evans, Martin (Martin J.)

(1)

Farris, Paul W.

(1)

Fischer, Eileen, 1959- author.

(1)

Fletcher, J. H.

(1)

(1)

Gates, Roger, 1942- author.

(1)

(1)

Gerber-Nel, C. (Charlene)

(1)

Hair, Joseph F. 1944- VerfasserIn.

(1)

Hair, Joseph F., 1944-

(1)

(1)

(1)

Hill, Nigel, 1952-

(1)

Housden, Matthew.

(1)

Institute of Marketing Management.

(1)

James, Karen E.

(1)

Jobson, Ellen Kelly.

(1)

Kaden, Robert J.

(1)

Katz, Georgina.

(1)

Kolb, Bonita M.

(1)

Kozinets, Robert V., 1964- author.

(1)

Kumar, V., 1957- author.

(1)

Lamb, Charles W.

(1)

Leone, Robert P., author.

(1)

Lewis, Roger, 1944 September 27-

(1)

(1)

Lopetcharat, Kannapon.

(1)

Lowe, Ben, 1978- author.

(1)

Lowe, Ben, 1978-, author.

(1)

Luck, David Johnston.

(1)

Makhafola, Kelebogile.

(1)

Malhotra, Naresh K. author.

(1)

Market Research Society.

(1)

(1)

McDaniel, Carl D. Contemporary marketing research.

(1)

McDaniel, Carl, Jr., 1941- author.

(1)

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(1)

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(1)

Mujeer, A. Qasim.

(1)

Mullins, John W. (John Walker)

(1)

Nel, D. (Daniel)

(1)

(1)

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(1)

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(1)

Ortinau, David J., VerfasserIn.

(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

Racom Communications.

(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

Schindler, Pamela S.

(1)

(1)

Silver, Lawrence S., 1948-

(1)

Smith, D. V. L. (David Van Lloyd)

(1)

Sponder, Marshall.

(1)

Sterne, Jim, 1955-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stone, Merlin, 1948-

(1)

Sudman, Seymour.

(1)

Trevitt, Roger.

(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

Wrenn, Bruce. Marketing research.

(1)

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(8)

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Marketingforschung.

(6)

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(6)

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(4)

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(4)

(3)

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(3)

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(3)

(3)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Database marketing.

(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

Internet searching.

(1)

Investigaciones.

(1)

(1)

(1)

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(1)

Marketing - Recherche.

(1)

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(1)

Marketing -- South Africa.

(1)

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(1)

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(1)

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(1)

Marketing Research

(1)

Marketing research

(1)

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(1)

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Marketingaudit.

(1)

Marketingmanagement

(1)

Marktforschung -- Südafrika.

(1)

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(1)

Mercadeo -- Investigaciones.

(1)

(1)

(1)

Motivation research (Marketing)

(1)

New business enterprises -- Planning.

(1)

Onderzoeksmethoden.

(1)

Online social networks -- Economic aspects.

(1)

Prévision économique.

(1)

(1)

SPSS for Windows

(1)

SPSS for Windows.

(1)

(1)

(1)

Social media -- Economic aspects.

(1)

(1)

Stereotypes (Social psychology) in mass media.

(1)

Target marketing.

(1)

Technological innovations -- Economic aspects.

(1)

(1)

Verbraucherverhalten.

(1)

Wörterbuch (Fachlexikon)

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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