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2. 
Cover image for Marketing
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
environment -- 3. Understanding consumer decision-making -- 4. Analysing the competitive situation -- 5
Available: Copies:
by 
Strydom, J. W. (Johan Wilhelm), 1952- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
environment -- Chapter 3: Understanding the consumer -- Chapter 4: Marketing information and marketing
Available: Copies:
4. 
Cover image for Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
4
Available: Copies:
5. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
. Understanding the Marketplace and Consumers -- 3. Analyzing the Marketing Environment -- 4. Managing Marketing
Available: Copies:
6. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing
Available: Copies:
7. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics
Available: Copies:
9. 
Cover image for Contemporary retail and marketing case studies
by 
Van Heerden, Neels, 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
@126 -- 4 a Kid -- Collect-a-Can -- DataPathway -- Discovery -- Ice Cream Ninjas -- IMPERIAL
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by 
Van Nieuwenhuizen, P. J. J.
Format: 
Books
Publication Date 
2013
Excerpt: 
4
Available: Copies:
11. 
Cover image for Drucker on marketing : lessons from the world's most influential business thinker
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2013
Excerpt: 
Two Functions: One Concerns Marketing, and the Other Is Marketing -- 4.Drucker's Marketing View -- 5
Available: Copies:
12. 
Cover image for Marketing management.
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
4
Available: Copies:
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