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All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

-- Case History: Sharp Watches -- 3. Who Do You Think You Are, Anyway? -- Case History: Porte Advertising

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In search of a new logic for marketing : the foundation of contemporary marketing theory

Grönroos, Christian, 1947-

Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html

Format:

Books

Publication Date

2007

Excerpt:

model and its marketing implications -- Ch. 5. Marketing services : the case of a missing product -- Ch

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Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior -- United States -- Case studies.

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Contemporary cases in southern African marketing

Abratt, Russell.

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- South Africa -- Case studies.

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Performing consumers : global capital and its theatrical seductions

Wickstrom, Maurya.

Connect
Connect
Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html

Format:

Books

Publication Date

2006

Excerpt:

performative desire to "try on" otherness, Maurya Wickstrom employs five American brandscapes to serve as case

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Identity and strategy : how individual visions enable the design of a market strategy that works

Rughase, Olaf G., 1968-

Format:

Books

Publication Date

2006

Excerpt:

strategy making process -- 6. Designed strategy making in practice : a case study -- 7. The impact of

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New products management

Crawford, C. Merle (Charles Merle), 1924-2012.

Format:

Books

Publication Date

2006

Excerpt:

-- The Concept Life Cycle -- What about New-to-the-World Products? -- Case: Merck -- Case: Nabisco

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Trillion-dollar moms : marketing to a new generation of mothers

Bailey, Maria T.

Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html

Format:

Books

Publication Date

2005

Excerpt:

buying behaviors of today's mothers and moms-to-be. They offer original consumer research, case studies

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The big moo : stop trying to be perfect and start being remarkable

Godin, Seth.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html

Format:

Books

Publication Date

2005

Excerpt:

, using case stories to illustrate the development and promotion of ideas which will embrace change, take

Available: Copies:

10.

Purple cow : transform your business by being remarkable

Godin, Seth.

Format:

Books

Publication Date

2005 2004

Excerpt:

leader -- Case study: the Aeron chair -- Projections, profits, and the purple cow -- Case study: the best

Available: Copies:

11.

The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

rely on it ; Efficiency is key ; A case for cases ; Moving pallets ; The price/value relationship

Available: Copies:

12.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup

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