Search Results for Consumer research.

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Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research

Available: Copies:

Trillion-dollar moms : marketing to a new generation of mothers

Bailey, Maria T.

Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html

Format:

Books

Publication Date

2005

Excerpt:

New Age consumers -- United States.

Available: Copies:

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing

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Essentials of marketing

Brink, Annekie.

Format:

Books

Publication Date

2004

Excerpt:

The marketing world -- The marketing environment -- Marketing research -- Consumer and business

Available: Copies:

Introduction to marketing

Strydom, Johan.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behaviour -- Ch. 4 Segmenting the consumer market -- Ch. 5 Market information and marketing

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Destination branding : creating the unique destination proposition

Morgan, Nigel.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html

Format:

Books

Publication Date

2002

Excerpt:

' demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding

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Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

Consumer behavior.

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer

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Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Information System -- Internal Records System -- Marketing Intelligence System -- Marketing Research System

Available: Copies:

10.

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

marketing -- Marketing research and information systems -- Consumer behavior -- Business

Available: Copies:

11.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer

Available: Copies:

12.

The new marketing : building strong marketing strategies in South Africa today

Burgess, Steven M.

Format:

Books

Publication Date

1998

Excerpt:

Marketing research -- South Africa.

Available: Copies:

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