Search Results for Learning.

Select an Action

35 Results Found

1 2 3

00000000000IIE

25.

Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation

Available: Copies:

26.

Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

South-Western ; Thomson Learning [distributor],

Available: Copies:

27.

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

customer: learning customer value ; Satisfaction versus accountability: which metric for success ; Customer

Available: Copies:

28.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

Format:

Books

Publication Date

2005

Excerpt:

. Behavior and marketing strategy -- 8. Introduction to behavior -- 9. Conditioning and learning processes

Available: Copies:

29.

Customer behaviour : consumer behaviour and beyond

Widing, Robert E.

Format:

Books

Publication Date

2003

Excerpt:

Thomson Learning,

Available: Copies:

30.

Welcome to the creative age : bananas, business and the death of marketing

Earls, Mark.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html

Format:

Books

Publication Date

2002

Excerpt:

offer a series of thought starters for marketers on how to apply the new learning to their everyday

Available: Copies:

31.

Principles of marketing

Randall, Geoffrey.

Format:

Books

Publication Date

2001

Excerpt:

Thomson Learning,

Available: Copies:

32.

The marketing casebook : cases and concepts

Dibb, Sally, 1963-

Format:

Books

Publication Date

2001

Excerpt:

Thomson Learning,

Available: Copies:

33.

Marketing : a strategic approach

McColl-Kennedy, J. R.

Format:

Books

Publication Date

2000

Excerpt:

Nelson Thomson Learning,

Available: Copies:

34.

Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html
Inhaltsverzeichnis Marketing research

Format:

Books

Publication Date

1998

Excerpt:

-- Learning Objectives -- Role of Marketing Research in Managerial Decision Making -- Factors that Influence

Available: Copies:

35.

Marketing and information technology : the strategy, application and implementation of IT in marketing

O'Connor, John, 1960-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015155465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

throughout the text and each chapter contains learning objectives and assignement questions. References, a

Available: Copies:

Select an Action

1 2 3

	{displayName}	{count}
{error}