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How to sell to retail : the secrets of getting your product to market

Rayner, Clare.

Format:

Books

Publication Date

2013

Excerpt:

ready to present -- Wrapping up -- 08.Selling -- Introduction -- Planning the outcomes -- Making the

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Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results

Levinson, Jay Conrad.

Format:

Books

Publication Date

2013

Excerpt:

Strategic planning.

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The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning

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Measuring marketing : 110+ key metrics every marketer needs

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Excerpt:

Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand

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Marketing concepts and strategies

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

marketing mix for business markets, services and in international marketing -- Marketing planning and

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How to make sales when you don't like selling

Fairweather, Alan.

Format:

Books

Publication Date

2012

Excerpt:

Contents note continued: The greeting -- Handling resistance -- Planning each contact -- Dealing

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Introduction to marketing

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

channels -- Supply chain management -- Retailing -- Promotional planning for competitive advantage

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Marketing

Baines, Paul, 1973-

Format:

Books

Publication Date

2011

Excerpt:

Planning -- 12. Retailing and Channel Management -- Pt. 4: Principles of Relational Marketing -- 13

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Repositioning : marketing in an era of competition, change, and crisis

Trout, Jack.

Format:

Books

Publication Date

2010

Excerpt:

Strategic planning.

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10.

Cover image for Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Neves, Marcos Fava.

Format:

Books

Publication Date

2010

Excerpt:

Strategic planning.

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11.

Essentials of marketing

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2010

Excerpt:

behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning

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12.

Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics

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