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Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

bonus -- 101. Salary plus commission and bonus -- 102. Commission plus bonus -- 103. Team selling

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Cover image for The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

Hodge, Richard.

Format:

Books

Publication Date

2006

Excerpt:

Selling.

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All marketers are liars : the power of telling authentic stories in a low-trust world

Godin, Seth.

Format:

Books

Publication Date

2006

Excerpt:

All marketers are liars : the power of telling authentic stories in a low-trust world / Godin, Seth.

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Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing

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Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

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PyroMarketing : the four-step strategy to ignite customer evangelists and keep them for life

Stielstra, Greg.

Format:

Books

Publication Date

2005

Excerpt:

Selling.

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Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients

Levinson, Jay Conrad.

Publisher description http://www.loc.gov/catdir/description/wiley042/2004042253.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2004042253.html

Format:

Books

Publication Date

2005 2004

Excerpt:

-- Ch. 18. The guerrilla's competitive edge -- Ch. 19. After the sale : selling while serving -- Ch. 20

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Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

-- 19. Personal selling and sales-force management

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Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

. Telephone selling and marketing -- Day 16. Printed collateral, brochures, and sales sheets -- Day 17. Direct

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10.

Integrated marketing communication

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

Available: Copies:

11.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

selling and direct marketing -- Creating competitive advantage -- The global marketplace -- Marketing and

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12.

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

Kanner, Bernice.

Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html

Format:

Books

Publication Date

2004

Excerpt:

's products discover women -- Pt. 2. How to unclasp the purse -- 15. Techniques for selling to women -- 16

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