Search Results for Strategic management

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25.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

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26.

Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Marketing management / Kotler, Philip.

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27.

Advances in relationship marketing

Payne, Adrian.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1995

Excerpt:

Cranfield management series.

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28.

Competitive marketing : a strategic approach

O'Shaughnessy, John, 1927-

Format:

Books

Publication Date

1995

Excerpt:

Competitive marketing : a strategic approach / O'Shaughnessy, John, 1927-

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29.

Marketing : strategic foundations

Busch, Paul S.

Format:

Books

Publication Date

1985

Excerpt:

Marketing : strategic foundations / Busch, Paul S.

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