IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
36 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers
Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers
by 
Zabin, Jeff.
Format: 
Books
Publication Date 
2004
Excerpt: 
yield enormous business value. Writing in an engaging style that touches on everything from Renaissance
Available: Copies:
2. 
Cover image for New consumer marketing : managing a living demand system
New consumer marketing : managing a living demand system
by 
Baker, Susan.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer Marketing -- 5. A Model of New Consumer Marketing -- 6. Value Definition -- 7. Value Creation -- 8
Available: Copies:
3. 
Cover image for Marketing communications : contexts, strategies, and applications
Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation
Available: Copies:
4. 
Cover image for Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Format: 
Books
Publication Date 
2002
Excerpt: 
branding -- 3. Nation brands: the value of 'provenance' in branding -- 4. Branding for success -- 5. The
Available: Copies:
5. 
Cover image for Marketing management and strategy
Marketing management and strategy
by 
Doyle, Peter, 1943-2003.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2002
Excerpt: 
successful brands -- Innovation and new product development -- Pricing policy: delivering value
Available: Copies:
6. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
value and satisfaction -- Strategic planning and the marketing process -- The marketing environment
Available: Copies:
7. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Are Changing -- Building Customer Satisfaction, Value, and Retention -- Defining Customer Value and
Available: Copies:
8. 
Cover image for Kotler on marketing : how to create, win, and dominate markets
Kotler on marketing : how to create, win, and dominate markets
by 
Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Format: 
Books
Publication Date 
1999
Excerpt: 
developing targeted value offerings -- Developing value propositions and building brand equity. Tactical
Available: Copies:
9. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html
Inhaltsverzeichnis Marketing research
Format: 
Books
Publication Date 
1998
Excerpt: 
International Marketing Research Process -- The Value of Research Information Using Bayesian Decision Theory
Available: Copies:
10. 
Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
by 
Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format: 
Books
Publication Date 
1998
Excerpt: 
by customer, by focusing on those who receive, and return, the best value." "Relationship Marketing
Available: Copies:
11. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Satisfaction Through Quality, Service, and Value -- 3. Winning Markets Through Market-Oriented Strategic
Available: Copies:
12. 
Cover image for Services marketing
Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
Palmas Resort -- Ch. 7. Creating and Delivering Services -- Ch. 8. Adding Value to Core Products with
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Marketing -- Management.
(6)
Branding (Marketing)
(5)
Internet.
(3)
Markenpolitik.
(3)
Marketing -- Gestion.
(3)
Item Available
Advanced Search Location