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1.

How come your brand isn't working hard enough? : the essential guide to brand management

by

Cheverton, Peter.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

How come your brand isn't working hard enough? : the essential guide to brand management /

Available: Copies:

2.

Cover image for New food product development : global strategies and practices for successful innovation

New food product development : global strategies and practices for successful innovation

by

Toschka, Holger Y., author.

Format:

Books

Publication Date

2025

Excerpt:

Product management.

Available: Copies:

3.

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

by

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

Product management.

Available: Copies:

4.

The brand book : Mauritius 2016

The brand book : Mauritius 2016

by

Lama, Ravin.

Format:

Books

Publication Date

2016

Excerpt:

Product management.

Available: Copies:

5.

Cover image for How cool brands stay hot : branding to Generation Y

How cool brands stay hot : branding to Generation Y

by

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

Product management.

Available: Copies:

6.

Grow the core : a practical workout to grow your core brand and business

by

Taylor, David, 1964-

Format:

Books

Publication Date

2013

Excerpt:

Brand name products -- Management.

Available: Copies:

7.

Brand revolution : rethinking brand identity

by

Sicard, Marie-Claude.

Format:

Books

Publication Date

2013

Excerpt:

Product management.

Available: Copies:

8.

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

by

De Chernatony, L. (Leslie)

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2012

Excerpt:

Product management.

Available: Copies:

9.

Cover image for Brandstorm : surviving and thriving in the new consumer-led marketplace

Brandstorm : surviving and thriving in the new consumer-led marketplace

by

Nickles, Elizabeth.

Format:

Books

Publication Date

2012

Excerpt:

Product management.

Available: Copies:

10.

Positioning the brand : an inside-out approach

by

Riezebos, H. J., 1960-

Format:

Books

Publication Date

2012

Excerpt:

Product management.

Available: Copies:

11.

Cover image for Wikibrands : reinventing your company in a customer-driven marketplace

Wikibrands : reinventing your company in a customer-driven marketplace

by

Moffitt, Sean.

Format:

Books

Publication Date

2011

Excerpt:

Product management.

Available: Copies:

12.

Cover image for How cool brands stay hot : branding to generation Y

How cool brands stay hot : branding to generation Y

by

Bergh, Joeri van den.

Format:

Books

Publication Date

2011

Excerpt:

Product management.

Available: Copies:

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Subject: Product management.

Access Level

Author

De Chernatony, L. (Leslie)

(3)

Taylor, David, 1964-

(3)

(3)

(2)

Behrer, Mattias.

(2)

Berndt, A. (Adele), 1966-

(2)

Elliott, Richard H., author.

(2)

Gilmore, Fiona.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Morgan, Adam, 1969-

(2)

Nichols, David, 1967-

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

Riezebos, H. J., 1960-

(2)

(1)

Annacchino, Marc A.

(1)

Ashworth, G. J. (Gregory John)

(1)

Baker, Michael John.

(1)

Bauer, Andreas.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

(1)

Brannan, Matthew J.

(1)

Britton, Terry.

(1)

Cheverton, Peter.

(1)

Cooper, Robert G. (Robert Gravlin), 1943-

(1)

Crainer, Stuart.

(1)

D'Alessandro, David F.

(1)

Davis, Scott M., 1964-

(1)

De Chernatony, Leslie, 1953-

(1)

(1)

(1)

(1)

Elliott, Richard, 1950-

(1)

(1)

Foley, John, 1955-

(1)

Gamble, Paul R.

(1)

Grinten, Jaap van der.

(1)

Grütter, Anton.

(1)

(1)

(1)

Healey, Matthew.

(1)

(1)

(1)

Jewett, William S.

(1)

(1)

Kapferer, Jean-Noël.

(1)

Kavaratzis, Mihalis.

(1)

Keller, Kevin Lane, 1956-

(1)

Kendrick, Julie.

(1)

King, John P. (John Paul), 1944-

(1)

(1)

Knapp, Duane E.

(1)

Kootstra, Gert.

(1)

(1)

LaBonte, David A., 1953-

(1)

LaSalle, Diana, 1949-

(1)

(1)

Lehmann, Donald R.

(1)

Lehu, Jean-Marc.

(1)

Lindemann, Jan.

(1)

Lippincott Mercer (Firm)

(1)

Mark, Margaret.

(1)

Maskey, Bhawana.

(1)

Mathieson, Rick.

(1)

McDonald, Malcolm.

(1)

(1)

Nickles, Elizabeth.

(1)

Owens, Michele.

(1)

Parsons, Elizabeth.

(1)

Pearson, Carol, 1944-

(1)

(1)

Priola, Vincenza, 1970-

(1)

(1)

Reinertsen, Donald G., 1950-

(1)

(1)

Shinkins, Sadie.

(1)

Sicard, Marie-Claude.

(1)

Smith, Preston G., 1941-

(1)

Soechtig, Steven G., author.

(1)

Toschka, Holger Y., author.

(1)

Trott, Paul VerfasserIn.

(1)

Wallace, Elaine.

(1)

Winer, Russell S.

(1)

Format

(67)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Prescribed books

Recommended Books

Language

(68)

Library

RC Bloemfontein

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

Brand name products.

(26)

Branding (Marketing)

(13)

Brand name products -- Management.

(6)

Strategic planning.

(6)

Industrial management.

(5)

(5)

(4)

(4)

Technische vernieuwing.

(4)

(4)

Consumer behavior.

(3)

(3)

Product management -- Case studies.

(3)

Productontwikkeling.

(3)

Technological innovations -- Management.

(3)

Changement organisationnel.

(2)

Corporate image.

(2)

Corporations -- Finance.

(2)

(2)

Gestion d'entreprise.

(2)

(2)

New products -- Management.

(2)

New products -- Marketing.

(2)

Organizational change.

(2)

Planification stratégique.

(2)

Product management -- South Africa -- Case studies.

(2)

Product management -- South Africa.

(2)

Produits commerciaux -- Gestion.

(2)

Target marketing.

(2)

(2)

Wettbewerbsstrategie.

(2)

Young adult consumers.

(2)

Young consumers.

(2)

Administração da produção.

(1)

Administração industrial.

(1)

Brand name products -- Case studies.

(1)

Brand name products -- United States.

(1)

Business and Management.

(1)

(1)

Chief executive officers.

(1)

Commerce mobile.

(1)

Computer games.

(1)

Consumer satisfaction.

(1)

Creative ability in business.

(1)

Customer loyalty.

(1)

Draadloze communicatie.

(1)

Electronic games industry.

(1)

Employee motivation.

(1)

Finanças das empresas.

(1)

Food -- Marketing.

(1)

Food -- Research.

(1)

Food industry and trade -- Technological innovations.

(1)

(1)

Industrial design.

(1)

Industrial relations.

(1)

Innovationsmanagement.

(1)

Internet marketing.

(1)

(1)

Markalı ürünler.

(1)

Marketing -- Management.

(1)

Marketing -- Psychological aspects.

(1)

Marques de commerce.

(1)

(1)

Mobile commerce.

(1)

Mudança organizacional.

(1)

New products -- Management -- Case studies.

(1)

New products -- Planning.

(1)

New products -- Technological innovations.

(1)

Personnel management.

(1)

Place marketing -- Case studies.

(1)

Place marketing.

(1)

Planejamento estratégico.

(1)

Product life cycle.

(1)

Product management

(1)

Product management -- United States.

(1)

Production -- Gestion.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux.

(1)

Produktmanagement

(1)

Produktpolitik.

(1)

Quality of work life.

(1)

(1)

Relationship marketing.

(1)

Reliability (Engineering)

(1)

Reorganisation.

(1)

Research, Industrial.

(1)

Service industries -- Management.

(1)

Sociétés -- Finances.

(1)

(1)

Strategische planning.

(1)

Success in business.

(1)

Technische Innovation.

(1)

Technological innovations.

(1)

Wikis (Computer science)

(1)

(1)

Üretim yönetimi.

(1)

Item Available

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RC Bloemfontein

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

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