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25.

Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

659.2 G822P 2015

Available: Copies:

26.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

Format:

Books

Publication Date

2015

Excerpt:

Available: Copies:

27.

Reputation management : the key to successful public relations and corporate communication

Doorley, John.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=958688&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

658.2 D691R 2015

Available: Copies:

28.

Public relations 3B, 2014 : module manual

Meintjies, Corne.

Format:

Books

Publication Date

2014

Excerpt:

659.2 PUB

Available: Copies:

29.

Pathways to public relations : histories of practice and profession

St. John, Burton, 1957-

Format:

Books

Publication Date

2014

Excerpt:

: the nearly mutual embrace of religion and public relations / Robert Brown -- 2.State and church as

Available: Copies:

30.

ThePR masterclass : How to develop a public relations strategy that works!

Singleton, Alex.

Format:

Books

Publication Date

2014

Excerpt:

659.2 S617P 2014

Available: Copies:

31.

Gender and public relations : critical perspectives on voice, image and identity

Daymon, Christine, editor of compilation.

Format:

Books

Publication Date

2014 2013

Excerpt:

/ Kristin Demetrious -- 2.Caring about public relations and the gendered cultural intermediary role / Anne

Available: Copies:

32.

Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.

Bivins, Thomas H.

Format:

Books

Publication Date

2014

Excerpt:

Chapter 1. Writing for public relations -- Chapter 2. Ethics and public relations writing

Available: Copies:

33.

Positioning theory and strategic communication : a new approach to public relations research and practice

James, Melanie, author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=798115&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

659.2 POS

Available: Copies:

34.

The practice of public relations

Koonin, Marla, compiler.

Format:

Books

Publication Date

2014

Excerpt:

659.2 PRA

Available: Copies:

35.

Exploring public relations

Tench, Ralph, author.

MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=538709

Format:

Books

Publication Date

2014

Excerpt:

to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0

Available: Copies:

36.

This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2013

Excerpt:

659.2 N532H 2013

Available: Copies:

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