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1. 
Cover image for Strategic marketing : theory and aplication for competitive advantage
Strategic marketing : theory and aplication for competitive advantage
by 
Venter, Peet.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Strategic marketing : theory and aplication for competitive advantage / Venter, Peet.
Available: Copies:
2. 
Cover image for Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results
Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results
Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2013
Excerpt: 
Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results /
Available: Copies:
3. 
Cover image for Repositioning : marketing in an era of competition, change, and crisis
Repositioning : marketing in an era of competition, change, and crisis
Repositioning : marketing in an era of competition, change, and crisis
by 
Trout, Jack.
Format: 
Books
Publication Date 
2010
Excerpt: 
Repositioning : marketing in an era of competition, change, and crisis / Trout, Jack.
Available: Copies:
4. 
Cover image for Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
by 
Neves, Marcos Fava.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's
Available: Copies:
5. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
DigiMarketing : the essential guide to new media & digital marketing / Wertime, Kent.
Available: Copies:
6. 
Cover image for The manager's guide to competitive marketing strategies
The manager's guide to competitive marketing strategies
The manager's guide to competitive marketing strategies
by 
Paley, Norton
Format: 
Books
Publication Date 
2006
Excerpt: 
The manager's guide to competitive marketing strategies / Paley, Norton
Available: Copies:
7. 
Cover image for Global marketing management : changes, challenges and new strategies
Global marketing management : changes, challenges and new strategies
Global marketing management : changes, challenges and new strategies
by 
Lee, Kiefer.
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Global marketing management : changes, challenges and new strategies / Lee, Kiefer.
Available: Copies:
8. 
Cover image for The Profit Impact of Marketing Strategy project : retrospect and prospects
The Profit Impact of Marketing Strategy project : retrospect and prospects
The Profit Impact of Marketing Strategy project : retrospect and prospects
by 
Buzzell, Robert D. (Robert Dow), 1933-
Format: 
Books
Publication Date 
2004
Excerpt: 
The Profit Impact of Marketing Strategy project : retrospect and prospects / Buzzell, Robert D
Available: Copies:
9. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2001
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
Available: Copies:
10. 
Cover image for Strategic marketing management : meeting the global marketing challenge
Strategic marketing management : meeting the global marketing challenge
Strategic marketing management : meeting the global marketing challenge
by 
Anderson, Carol H.
Format: 
Books
Publication Date 
2000
Excerpt: 
Strategic marketing management : meeting the global marketing challenge / Anderson, Carol H.
Available: Copies:
11. 
Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Crafting and executing strategy : the quest for competitive advantage : concepts and cases
by 
Thompson, Arthur A., 1940- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Janes, Alex (Marketing consultant), author.
Available: Copies:
12. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing -- Management.
Available: Copies:
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