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25. 
Cover image for Big brands, big trouble : lessons learned the hard way
Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand name products -- Marketing.
Available: Copies:
26. 
Cover image for Break the curve : the entrepreneur's blueprint for small business success
Break the curve : the entrepreneur's blueprint for small business success
by 
Burns, Tim, 1957-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- investigating your business concept -- Marketing analysis -- defining your target market -- Developing your
Available: Copies:
27. 
Cover image for The E-myth revisited : why most small businesses don't work and what to do about it
The E-myth revisited : why most small businesses don't work and what to do about it
by 
Gerber, Michael E.
Publisher description http://catdir.loc.gov/catdir/description/hc041/94046667.html
Format: 
Books
Publication Date 
1995
Excerpt: 
strategy -- Your marketing strategy -- Your systems strategy -- A letter to Sarah.
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