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25.

Cover image for Creativity for graphic designers : a real-world guide to idea generation--from defining your message to selecting the best idea for your printed price

Creativity for graphic designers : a real-world guide to idea generation--from defining your message to selecting the best idea for your printed price

Oldach, Mark.

Format:

Books

Publication Date

2000 1995

Excerpt:

Graphic arts -- United States -- Marketing.

Available: Copies:

26.

New media technology : cultural and commercial perspectives

Pavlik, John V. (John Vernon)

Format:

Books

Publication Date

1998

Excerpt:

Creative Process -- Marketing Electronic Publications -- The Legal and Regulatory Environment -- Social and

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27.

Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

Marketing.

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28.

The sponsored life : ads, TV, and American culture

Savan, Leslie.

Format:

Books

Publication Date

1994

Excerpt:

penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and

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29.

Managing brand equity : capitalizing on the value of a brand name

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Marketing -- organization & administration.

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