How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

Superbrands : an insight into many of South Africa's strongest brands. Volume 4

Brands & branding South Africa 2011 : the people's choice.

Brands & branding in South Africa 2010 : brands- the people's choice.

Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa

Superbrands : an insight into many of South Africa's strongest brands

The 2002 encyclopaedia of brands and branding in South Africa.

Brands and branding in South Africa : key success stories. Volume 2.

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

The country of origin effect on Proudly South African FMCG products

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Brand management : A South African Perspective