Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

An investigation of brand names as product names in the South African context

Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a whole

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa